TV coverage has been an ongoing issue for the LPGA Tour. Even major events on the LPGA Tour are sometimes not covered properly. “How do we grow the game when we can’t be seen?” LPGA star Marina Alex said after the poor 2023 U.S. Women’s Open coverage. But with the new commissioner, Craig Kessler, making TV broadcasts and visibility a top priority, things are about to change.

The LPGA Tour has struck a new deal for TV broadcasts in 2026. Fans will see more of Nelly Korda, Charley Hully, and other LPGA stars, thanks to upgraded partnerships with FM, Golf Channel, and Trackman. The LPGA shared the news with fans over an Instagram account.

“The LPGA is entering a new broadcast era in 2026. In partnership with @fmglobal, @golfchannel and @trackmangolf, fans will experience:

• All rounds aired live for the first time ever
• A 50% increase in cameras for expanded hole and shot coverage
• Slow-motion cameras and triple the microphones to capture every moment
• Drone coverage showcasing venues and player skill
• Enhanced storytelling and broadcast walk-and-talks
• Quadruple the Trackman shot-tracing technology

This multi-year collaboration elevates production, storytelling, and technology. Bringing fans closer to the LPGA than ever before,” the LPGA wrote in the caption.

These changes give fans a clear and predictable schedule. Until now, some rounds were being covered while some weren’t. A prime example of this is last year’s CME Group Championship. It is a key event on the LPGA tour that marks the end of the season-long Race to CME competition. However, no channel covered the third round of the event. “That’s (BS), isn’t it?” Terry Duffy, group chairman and CEO of CME, told The Palm Beach Post. “I think that’s inappropriate for a tournament of this magnitude to be on tape delay.”

Another notable example happened recently at The ANNIKA 2025. Even with a star-studded field, including Nelly Korda, Charley Hull, Lilia Vu, Lexi Thompson, and others, the Golf Channel cut live coverage early in favor of a lower-profile PGA tour event. Fans really disliked this and criticized the Golf Channel and the LPGA Tour.

The new commissioner, Craig Kessler, was well aware of such challenges. “For so many sports, it’s easy to know when to turn on the TV or click open an app and find the players you want to see at predictable times. It’s really, really hard to do that today with women’s golf,” he said earlier this year.

On the other hand, the involvement of other women athletes like Caitlin Clark brought coverage to the Pro-Am events, too. While it is still good for the LPGA, it is important for the golf stars to get ample coverage, too. And that’s what golf analysts believe, too. But after these coverage changes, fans will get to see all the rounds of their favorite LPGA stars.

As the news came out, the golf world got excited and celebrated the decision.

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The LPGA coverage news sparked reactions across the golf world

The Instagram post from the LPGA sent comment sections buzzing faster than a Sunday leaderboard shake-up. Golfers, media figures, and golf content creators all weighed in as soon as the news came out. Jessica Korda, a six-time LPGA winner known for her consistency and Solheim Cup appearances, kept her reaction short and fiery. “Huge🔥,” she wrote, while also liking the post. Her enthusiasm reflects not just the star power of the announcement but the opportunity for players like her to finally see their performances showcased more fully to fans worldwide.

Cheyenne Woods, niece of Tiger Woods and a familiar face on both the LPGA and Symetra Tours, didn’t use words as emojis alone were enough to demonstrate her happiness and excitement. She added a wave of applause emojis, “👏🏽👏🏽👏🏽,” signaling her support for a shift that prioritizes the visibility of women’s golf.

Voices from the media also joined the chorus. Claire Rogers, senior social media manager at Golf.com, posted a simple, energized “Let’s go!!!! @fmglobal 👏👏.” This demonstrates how industry insiders recognize the significance of technological upgrades and more consistent coverage for fans and players alike.

Golf media and culture accounts were quick to weigh in as well. Fried_egg_golf podcast’s Instagram handle with over 113,000 followers wrote “Here for it 👏.” The podcast is known for deep dives into golf culture. Fried_egg_golf’s comment underlines the wider community’s appetite for better production and storytelling. Professional golf photographer Jeff Marsh, whose work spans major organizations including the USGA and LPGA, captured the sentiment with an emphatic “THISSSS.”

These reactions highlight a collective eagerness for the LPGA Tour’s broadcast approach that finally meets the expectations of players, media, and fans.