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Nike Throws Anthony Kim Out? LIV Golf Jeddah Reveals Last 12 Years of Misery

Published 02/27/2024, 11:30 AM EST

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Anthony Kim has finally stopped resting on his laurels, deciding to get back on the greens. Having to now lay down his claim to the speculated $10 million insurance policy, his return raises more questions than answers. The stage of return is shockingly going to be set at LIV Golf Jeddah. But as the golfer returns to the professional greens for the first time in 12 years, a question arises? Has AK retained the luster of his prime days? Moneywise?

Before his departure from the sport due to injuries, Kim was a prominent figure on Nike Golf’s roster. But is he still a part of it? As per the latest visuals, no! Amidst his glorious return, thoughts about his partnership are surely abounding.

In AK’s first look shared by NUCLR Golf on X, there were see no signs of Nike on him. The absence of the iconic Swoosh logo from Kim’s apparel and shoes speaks volume about how he was let go from the brand’s glamorous golf roster. Businesswise, that sure makes sense for the brand, since AK was not making any professional appearance.

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The injured golfer and Nike signed a multiyear deal in 2009, under which he had to be dressed up in brand’s gear from head to toe, and would have to use the brand’s equipment as well. Nike’s retreat from golf equipment in 2016 marked a decline in its golf sponsorships. AK’s Nike snub could be related to that!

Kim’s entry into the LIV Golf event in Jeddah as a wildcard player adds a layer of intrigue to his much-anticipated return. The alleged $7.5 million that he is set to receive by tying up with the PIF-funded side, makes things more intriguing.

With Nike not sponsoring AK anymore, is there a chance that brand could reinstate its endorsement with him? Well, it could happen!

Could Nike and Anthony Kim come into business again?

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Ever since Tiger Woods and Jason Day has said their goodbye’s to Nike, one could assume that brand is on the lookout to add more names to its roster. Given, that brand is not withdrawing altogether from the golf market, as per the rumors. Presently, the prominent PGAT pros that brand has on its roster are Brooks Koepka, and Rory McIlroy! Nike is supposedly also partnering up with Koepka’s Smash GC to come out with an exclusive pair of shoes! This goes to show that Nike is open to going big with the players of the backway league!

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For Kim, the LIV Golf defection could mean not just a return to professional golf but a reinvention of his career under Nike again. If the golfer performs well, and take the entire golf world by storm, which he could, given he has hit 10 birdies recently, Swoosh could possibly offer him a sponsorship contract again!

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Will this return mark a revival of the old Anthony Kim? What do you think? Let us know your thoughts in the comment section below!

Read more: Paige Spiranac Adds Spice to Anthony Kim’s LIV Golf Comeback Rumors

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Written by:

Aryan Sharma

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Aryan Sharma is a Golf Writer at EssentiallySports. He shares an immense passion for the sport and is of the strong opinion that Tiger Woods deserves the title of GOAT for all he has accomplished in golf. Aryan is also an expert in all things Bryson DeChambeau and has covered niche stories about the golfer’s needs and wants, especially his desire to play on the PGA Tour once more.
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Edited by:

Riya Singhal

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