A culmination of 27 years of achievements! That is but one of the phrases that aptly describes Tiger Woods’ new brand, Sun Day Red. A leaping tiger with 15 stripes, each signifying one of the 15 Majors he’s won while wearing red polos on Sunday. However, despite all the thought behind it, its launch failed to impress many in the community. The worst part was that Woods’ new brand started receiving criticism even before the launch. Amid all the dislike, though, Woods assured his children that his new brand fulfilled the one and only criteria they had.

Before his announcement on February 12, the 48-year-old had a conversation with Sam and Charlie. As the internet expressed its dislike for Sun Day Red’s logo, that wasn’t the slightest of their concern. And the conversation played out just like how it would’ve been with any other teenager, it seems!

Tiger Woods assured his kids that SDR fulfilled “all they care about”

At the press conference in Los Angeles, where Tiger Woods unveiled ‘Sun Day Red,’ E! News asked him about his children’s thoughts about the new brand. As reported by E! Online, the professional said, “They are kids, right?” Revealing some of the things they said, Woods added, “Something that looks cool, just doesn’t. ‘Dad, you serious?’ Things of that nature.” 

Although aspects like the apparel’s material go “a little bit above them,” that didn’t stop Woods from explaining the process to his kids, including the “material” that they are “going to be using along with the high-end premium products.” However, their reply stumped the 15-time Major champ. What did they say? Well, Sam and Charlie just asked, “Dad, is it going to be cool?” He just replied, “Of course it’s gonna be cool.” Apparently, “that’s all they care about,” per the legend.

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However, the same cannot be said for the rest of the community. Even before the brand had dropped, the golf community put two and two together. Tiger Woods made a cryptic announcement on February 10 – a picture of himself in his iconic Sunday red shirt – writing, “A new day rises.” Alluding to his new apparel announcement on February 12, that wasn’t what caught everyone’s attention. It was his glove.

The golf community connected the small part of a logo on his glove to TaylorMade’s trademark filings for ‘Sun Day Red’ and its three logos. Since then, fans haven’t had the best reaction to the brand, with some calling it “the biggest downgrade in sport.” However, for Tiger Woods’ children, none of that mattered.

Speaking of his children, specifically Charlie Woods, the 14-year-old golfer’s faith in his father’s new brand didn’t mean he would also sport the same apparel on the greens. Especially since he reportedly signed with another brand a while back.

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Charlie Woods and his rumored apparel partner

Back in December 2023, the youngster was speculated to have signed with Greyson Clothiers. Moreover, NFL star Larry Fitzgerald had also welcomed the young athlete to the family via his Instagram handle, writing, “Welcome to the @greysonclotheirs family, Charlie.” That only added more fuel to the claims. Interestingly, the prodigy was also spotted wearing the products of the clothing label during the PNC Championship event.

The 1997 Masters Tournament champion had the same opinion that Charlie Woods doesn’t necessarily need to wear what Tiger wears himself. He said, “[Charlie] can wear whatever the hell he wants.” But, amusingly, there’s just one thing the professional wants from his son, as he admitted, “I just wish I had his hair.”

What are your thoughts on Sun Day Red? Let us know in the comments!

Read More: ‘I Don’t Want It Back’: Tiger Woods ‘Moved On’ From Legendary Logo, Officially Buries Legacy With Bold Move