2025 was the most special year for Rory McIlroy. We all know why! Thanks to his wins, he earned over $30 million this year, nearly $10 million more than in 2024. However, his firm, the Rory McIlroy Management Services Ltd, generated $720,000 less revenue than it did in 2024. What could be the reason?

Last season, they had recorded $36.12 million in pre-tax revenue. This year, the numbers dropped to $35.4 million, according to RTE. Per the report, the revenue decrease is due to the increase in operating costs of the firm. Apparently, the organisation employed seven high-profile positions at the end of last year. Five of them were hired in director roles, while two were in administrative roles. The directors’ pay had dropped from 2023 to 2024 by $3 million. But the new hires would have certainly increased the employee salaries.

Operating out of Dublin, Ireland, Rory McIlroy Management Services Ltd. was established in 2013 with the sole purpose of managing the royalty payments from the Irishman. These can come from his various endorsements, golf exploits, or any other revenue platforms. Apart from his funds, Rory McIlroy Inc. also manages his image rights and business affairs, allowing the Irishman to have a proper channel of communication to conduct any transactions.

Rory McIlroy himself sits as a board member in the company along with his father, Gerry McIlroy. Other than them, Sean O’Flaherty, Peter Crowley, and Neill Hughes are also a part of the boardroom team.

At the start of 2024, the company had a $162.84m book value placed on McIlroy’s image rights, and the book value reduced to $147.14m at the end of last year. Other than his earnings from the PGA Tour, which account for nearly $17 million, McIlroy has also earned big paychecks in Europe this year. He earned over $1 million for capturing the 2025 Amgen Irish Open at the K Club. The Grand Slam champion also won his 7th Road to Dubai title a few days ago.

Since Rory McIlroy reinvested all his winnings into his firm, Rory McIlroy Management Services Ltd. still gained enough funds to cover some of the heavy toll of their wage bills. But the $720,000 differentiation was proof that it still wasn’t enough to cover everything. Having said that, things might be different for his firm at the end of next year.

Top Stories

Tiger Woods’s GF Vanessa Trump Wasn’t On Board With Daughter Kai’s New Family Addition

PGA Tour Makes Feelings Clear as $14 Billion Sponsor Cuts All Ties After 17 Years

PGA Tour’s Iconic Stop Is Under Threat Amid a Quiet Billionaire Standoff

Amid Brooks Koepka’s Appeal, PGA Tour Reinstates Another Ex-LIV Pro Without Punishment

PGA Tour Pro Rejecting 8-figure LIV Golf Offer Forces Re-Signing of Sacked Golfer

How can Rory McIlroy Management Services Ltd. turn things around in 2026?

2025 might have been a year of adjustment for Rory McIlroy Management Services Ltd. But judging by the big money moves the Irishman made this year, they might not face the same issues at the end of 2026.

McIlroy has signed a few new and lucrative deals with big sponsors in 2025. He partnered with FM Commercial Properties at the beginning of this year. The fruits of the deal might now present themselves yet. But he will benefit from them for the 2026 financial year.

He also re-signed a new contract with Nike. Moreover, Optum and Omega also brought McIlroy on as their brand ambassador this year. And he launched a brand called TPG Sports with his new business partner, tennis legend Roger Federer. Considering all his new deals, it’s safe to say that Rory McIlroy is doing everything he can to ensure his firm doesn’t report a loss in the future.