Tiger Woods & Rory McIlroy are making big money moves. No, we’re not just talking about TGL. Rather, their most recent tech and media venture could ripple through the simulation golf league before long. The parent company behind TGL, TMRW Sports, might just sign one of the most lucrative deals of the year. And if that falls through, another group tied to TGL’s teams could end up partnering with the biggest sports organization in the United States.

As confirmed by sports journalist Josh Carpenter on X, “TMRW Sports, the company behind @TGL, is one of two finalists to partner with the @NFL on its flag football efforts, per @business. Interestingly enough, the other finalist is a group led by Curtis Martin and Marc Lasry, the owner of TGL’s Bay Golf Club.”Lasry, who heads Avenue Sports Fund, already holds ties to TGL, making this a race between two groups from the same ecosystem. However, the NFL hasn’t yet confirmed any such announcement.

In their statement, one NFL representative revealed, “There has been tremendous interest from a variety of companies. We continue to make great strides to determine operational leads that will position us for long-term success.” Despite their hesitation to confirm the finalists, they did reveal exactly what they were looking for in a partner. And it’s not just their investment.

As per Bloomberg, the NFL is seeking a partner who will be actively involved in the daily business operations of its new flag football league, rather than simply providing capital. The organization specifically stated, “We’re looking at this as something we think is going to be a great opportunity to continue to get people playing football, both men and women. I think what we’re looking for are creative partners, strategic partners—people who can bring value to us. Capital is less interesting to us.” Following the league’s strong growth in recent years, financial investment is no longer its only priority.

Notably, groups led by Tiger Woods, Rory McIlroy, Mike McCarley, as well as Curtis Martin and Marc Lasry are among the finalists. Collaborating with these high-profile partners would bring valuable strategic input to the NFL’s new initiatives. Having said that, would it be wise for the NFL to sign with TMRW Sports over the other finalists? There is a lot that the duo could bring to the table.

Why would Tiger Woods & Rory McIlroy be the perfect partners for the NFL?

Curtis Martin & Marc Lasry certainly form a great team for the NFL to consider. With Lasry’s vast experience as a sports investor, he can help them envision profitable strategies that will benefit them in the long run. Being the co-owner of the NBA team, the Milwaukee Bucks, he would have also learned how to tackle a large roster of players. Pairing him with a Pro Football Hall of Famer, they would certainly have all the knowledge and understanding needed to deliver great results.

However, TMRW Sports will bring a fresh perspective to the strategic approach the NFL can take to find success. Being experts in another sport, they would be able to reach various demographics that might have been untapped. Mike McCarley’s experience in media will also help develop and execute different marketing & broadcasting strategies in football.

Moreover, considering Woods’s connection with Brian Rolapp and his recent assignment as the Chairman of the Future Competition Committee, he will have access to a larger network of experts who can help him & TMRW Sports lead the NFL to further success.