Mercedes Profits Take a Hit with Expansion to FE

Published 09/23/2018, 6:56 AM EDT

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Mercedes AMG High Performance Powertrains Limited, the Daimler Benz subsidiary responsible for Formula 1 hybrid engine supply to the parent company’s serial championship-winning ‘works’ team plus customers Force India and Williams, recorded total sales of £192m in 2017, official financial filings show. The equivalent turnover figure for 2016 was £140m.

The company reported pre-tax profits of £8.5m, a fall from £12.9m the year before, which represents a margin of 4.4% against turnover, down from 9.2%.

Although Mercedes HPP’s primary focus is on F1 engines, the company also provides powertrain engineering services to Daimler. It was instrumental in adapting the F1 power unit for road use in the Project One hypercar launched at the 2017 Frankfurt Motor Show, which is currently being tested at secret locations in England.

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Various other motorsport projects were also undertaken on behalf of the group including development work on Formula E power units ahead of the company’s planned entry in the championship’s 2019/2020 season.

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The split between F1 and its other activities are not reported. However, in previous years the approximate breakdown split was 80/20, with work on the hypercar project and Formula E development likely skewing that to 65/35 in 2017. HPP reported a headcount of 637 employees, including 89 graduates, apprentices and placements, compared to 571 and 72 respectively in 2016.

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During the season under review Mercedes power units achieved 12 wins, 15 pole positions four one-two finishes, and accumulated 46% of available points (they managed 51%) the year before.

The report lists four active directors: Ola Kaellenius (non-executive and chairman), Daimler senior board member; Bernard Heil (non-executive) Daimler’s head of powertrains; Andy Cowell (managing); and Niki Lauda (non-executive). Mercedes Motorsport CEO Toto Wolff is not listed, nor do Companies House registers reflect a subsequent appointment.

Mercedes HPP generated 83% of its total expenditure in the United Kingdom, the filings state. In December, when the new Formula E season starts, Mercedes subsidiary HWA will join the grid. However, they are yet to confirm their lineup for the coming season.

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Mercedes’ affiliate, joins fellow manufacturers like Nissan, BMW, Jaguar, DS, Audi and Mahindra. It will certainly be interesting to see if HWA can emulate the success of their F1 counterparts when the season begins.

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Dhruv George

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Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.
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