It’s a home run for Ralph Lauren Fragrances! The iconic fashion house has knocked it out of the park, signing New York Yankees’ captain Aaron Judge as the face of its sporty new scent, “Polo Est. 67.” This isn’t just a simple endorsement; it’s a meeting of New York City behemoths.

Judge, a record-smashing power hitter, symbolizes the ambition the city is famous for, much like the brand that Ralph Lauren built from a single drawer in the Empire State Building. As fragrance and sport intertwine, the All-Rise sets his sights on the ultimate prize: a World Series win.

Aaron Judge’s Championship Dreams

“I am always striving for greatness and when greatness calls, you answer,” Judge declared to People.com when asked about his current aspirations. His ultimate dream with the Yankees is crystal clear. “From making it into the MLB, playing for the Yankees, and becoming team captain, I hope that in this upcoming season I can help my team become the 2024 World Series Champions!”

The All-Rise’s journey to stardom—from small-town kid to Yankee legend—echoes Ralph Lauren’s own rise as an American-style icon. Judge’s work ethic and commitment to excellence on the field are as legendary as his towering home runs. And their collaboration gives off a scent of ambition. 

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The new Ralph Lauren fragrance, Polo Est. 67, is more than just a cologne for Aaron Judge; it’s a symbol. “There’s a unique connection between the two… they’re both sensorial experiences that are filled with emotion,” the outfielder explains. Zesty citrus, earthy vetiver, bold bergamot, and a playful hint of pineapple accord – this fresh fragrance embodies the electrifying vibe of both sport and New York City.

Read More: Breaking Down $360,000,000 Aaron Judge’s Brand Endorsements

But this isn’t just about the fragrance. It’s about the brand, too. Ralph Lauren, as Judge recalls, is a label of celebration; his family’s first post-promotion dinner was at Lauren’s famous “The Polo Bar.” And the connection between Ralph Lauren and the New York Yankees runs deeper than Judge’s patronage. 

A Shared History: Lauren and the Yankees

In 2018, Lauren donned the pinstripes and threw the ceremonial first pitch at a heated Yankees-Red Sox matchup. It wasn’t just symbolic; he prepped for the pitch with expert tips from former Yankee David Cone. This history speaks to the shared pursuit of excellence that defines both Lauren and the legendary baseball team. And now, he’s making a dream team with the legendary Captain of the Yankees himself.

Aaron Judge sees fragrances as giving him “an extra boost of confidence” as he preps for games. Ralph Lauren, too, believes in the power of passion that lies in colognes and athletic sports: “In both the world of sport and the world of fragrance, it’s passion that sets things apart.”

This shared ethos is the foundation of their partnership—the belief in chasing greatness with style and determination. Judge and Lauren, together, embody the American spirit of not only dreaming big but turning those dreams into a reality as well.

Read More: Aaron Judge’s Simple Fashion Choice Once Steered an Ambitious Clothing Brand to Unexpected Success in His Rookie Year

The partnership between Aaron Judge and Ralph Lauren transcends a simple product endorsement. It’s a convergence of two forces shaping American culture: a legendary fashion house and a baseball icon with his eyes always set on the prize. As Judge takes the field in the upcoming season, the scent of “Polo Est. 67” will be a constant reminder of the dreams he’s working towards and the victorious legacy he’s building with every swag, swing, and stride.