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via Imago

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via Imago

Sometimes, when a big relationship ends, you don’t rush back into the same routine—you test the waters somewhere new. That’s exactly what ESPN seems to be doing after walking away from a $550 million-a-year deal with MLB. The split wasn’t pretty. Public jabs were thrown, and both sides walked away looking a little bruised. MLB accused ESPN of scaling back coverage, while ESPN made it clear they wanted flexibility—not a financial black hole. But here’s the thing: neither side ever stopped loving the game.

Enter Williamsport. While MLB rights remain in limbo, ESPN has doubled down on baseball at the grassroots level, announcing a full-throttle broadcast plan for the 2025 Little League Baseball World Series. And they didn’t just quietly slip it into a press release — they made it Instagram official. In an Instagram story by espnpr, they teased: “Next stop: Williamsport ⚾🏆 — Wednesday, ESPN platforms begin exclusive coverage of the 2025 @littleleague Baseball World Series. LITTLE LEAGUE BASEBALL WORLD SERIES WILLIAMSPORT 2025, Presented by T-Mobile. ESPN, ESPN2 & ABC will combine to exclusively broadcast all 38 games.” It’s short, snappy, and sends one clear message: ESPN is all in.

From August 13 to 24, they will carry every single matchup live across ESPN, ESPN2, and ABC—complete with star commentators, on-the-ground storytelling, and fan-friendly extras. On paper, it’s just a tournament. In reality? It’s a subtle power move—a reminder that ESPN can still own the baseball interaction without having to write a $550 million check to MLB.

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And the talent lineup? It’s stacked like a championship batting order. Karl Ravech and Mike Monaco will handle the big play-by-play moments, with Olympic gold medalist Jessica Mendoza and former MLB star Todd Frazier bringing the kind of insight only seasoned pros can deliver. On the sidelines, Jess Sims and Sebastian Salazar will be right in the action, pulling out those personal player stories that turn a good game into a memorable one. Add in Xavier Scruggs, Eduardo Pérez, and Chris Burke—whose passion for teaching the game shines through—and you’ve got coverage that feels both professional and personal. It’s ESPN showing they can still bring an A-list production to baseball… just not necessarily that baseball.

And this isn’t just about airtime; it’s about goodwill. Partnering with Little League taps into the nostalgia and family-friendly charm that pro baseball can’t always replicate. ESPN isn’t just broadcasting games—they’re creating an experience, with interactive fan zones, home run derbies, and even meet-and-greets with big-name talent. It’s a softer, more emotional play than chasing MLB exclusivity, but it’s also strategic. By staying deeply visible in the baseball world, ESPN keeps its brand connected to the sport’s future… while still leaving the door wide open for a return to the big leagues if the terms are right.

But while ESPN is happily leaning into youth baseball glory, the big leagues are still nursing a bruised ego — and a very expensive hole in their broadcast plans.

Regret in the MLB commissioner’s office

It’s not every day you hear the commissioner of a major sports league admit he wishes he’d done something differently. Yet here we are. Rob Manfred, the man steering MLB through some of its trickiest modern challenges, is looking back at ESPN’s exit with something close to remorse. Speaking candidly, he admitted, “We agreed to the opt-out as part of a set of compromises that got us to the deal we had. We liked the deal we had. Looking backward, do I wish I wasn’t in a position to sell three years, so we could line our rights up to ’28? The answer to that is yes.

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That’s a rare crack in the typically unflappable armor of sports executives. And it comes at a time when MLB is scrambling to rebuild its national media plan. Negotiations are already underway with NBC, Apple TV+, and a mystery third bidder. But this isn’t about chasing the fattest check—at least, not right now. The league is reportedly prioritizing reach, looking for a broadcast partner that can keep the game in front of casual fans until 2028, when all the big national rights deals expire and MLB essentially gets a clean slate.

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The timing isn’t ideal. Beyond TV rights, MLB has other fires to put out. The Rays’ stadium saga is dragging on, with hurricane damage forcing the team into a minor league spring training arena and attendance hitting rock bottom. Meanwhile, off-field debates—from President Donald Trump’s comments on Pete Rose’s reinstatement to tensions over fan engagement—are only adding to the noise.

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In short, while ESPN is using Williamsport to remind the world of its baseball chops, MLB is trying to hold the fort, navigate multiple crises, and find a way back into America’s living rooms without looking desperate. And that’s a lot to juggle, even for a commissioner who’s seen it all.

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