Being a famous personality comes up with a lot of perks. One of them is becoming the face of certain brands. It is what transpired with the baseball legend Derek Jeter once again. The former baseball player recently teamed up with a clothing brand that caters to athletes, both, adults or kids. Prior to this, the Captain has been the face of many big brands including Nike.

The new business venture, Greatness Wins, is a premium sportswear brand for athletes. The brand is brought to every athlete by the athletes themselves. 

Is Derek Jeter the only face of this new brand?

After multiple conversations about the country’s apparel state for the athletes, the e-commerce entrepreneur and UNTUCKit Founder Chris Riccobono and the MLB GOAT Derek Jeter decided to launch the brand. They teamed up with American Ballet Theatre Principal Dancer Misty Copeland as well as Wayne Gretzky to bring athletic wear for the modern athlete.

However, the former baseball player is not only a face of the brand but also the co-owner of this premium athletic wear. 

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“Greatness is focus,” said the shortstop in a promotional video of the brand.

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The brand uses only premium fabrics that can withstand the toughest workouts. It is curated and tested by some of the world’s greatest competitors. The brand’s vision is pretty simple – to create the next great sporting wear brand. 

Who is the brand for?

For most people, while trying to buy athleisure, the problem is the shape, size, and fabric of the wear. If the wear is fit, the fabric won’t be good, and vice-versa.

Also, it is of utter importance for athletes to wear the apparel that will be benefitting them the most. The brand Greatness Wins saw that there is a need for something better in the industry. Therefore, Greatness Wins came with the sporting apparel not only for the adults but also the young athletes training to become the best.

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Being an athlete himself, the shortstop knew what exactly was required and thus dipped his hands in this business venture.