With its products and brand ambassadors, New Balance is taking to a new level. With big names like Shohei Ohtani and Coco Gauff already on board, becoming the ‘face of the brand,’ the brand’s premium products are doing the rounds like never before. And While the New York Mets are out of the MLB Pennant race, their 4X MLB All-Star is on fire with his venture association. 

Yesterday, New Balance and Lindor once again launched New Balance Lindor 2 in two thrilling color variations ‘Black’ and ‘White’ of the beloved performance model. And Mets shortstop Francisco Lindor knows how to make noise about it on social media.

Francisco Lindor Flaunting His Best Attire – Confidence and Style

The unique colors of their famous performance model hit the shelves in ‘Black’ and ‘White’ making ‘Lindor 2’ the most premium baseball offering by New Balance. In a recent Instagram post, Lindor talks all about it, especially how style meets performance. But most importantly, he highlights his personality and values, ”I have been blessed, I have a lot of people who have helped me throughout my career and I want to give it back.”

The launch of Lindor 2 sat close in timing with Aaron Judge’s signing with the Jordans. Is it possible to not notice the close actions taken by rival teams?

Well, with most baseball athletes learning in towards brand collaborations, the traction towards cleats has risen among consumers. These consumers, aka fans, struggle with a constant tug of war between both brands, careful about which team they are leaning towards. This tug of war only sharpens the rivalry between the two New York superpowers, the Mets and the Yankees.

But this looks different from the point of view of a brand.

How Did Francisco Lindor Become The Founding Father Of  New Balance?

As per Pat Cassidy, New Balance’s Global Director of Consumer Brand Marketing, “From when we first started working with Francisco back in 2016, he has been part of a select few members of our athlete partner family that we consider our face of brand athletes. I would consider Francisco one of the founding fathers of the new generation of these “face of the brand athletes.” The 29-Year-Old, Mr. Smile has proved that he approached this collaboration with a different perspective.

Keeping his morals, personality and values in focus, Lindor has approached his career in an unbreakable manner. The $341 million shortstop, had already posted some of the most impressive statistics in baseball across all positions during his six seasons with Cleveland. And now he is on the way to becoming the best all-around Mets position players ever.

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Given his affinity for fashion and for his game, his association with New Balance along with Ohtani and Coco, is what fans love!

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