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MLB Icon Derek Jeter Officially Welcomes University of Michigan Football Star to His Exciting Brand

Published 04/15/2023, 1:53 PM EDT

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After bidding farewell to the game he played for over two decades, baseball legend Derek Jeter stepped into the business world to keep himself busy. Ever since Jeter retired from the game in 2014, he has dipped his hands into various ventures including the media platform, ‘The Player’s Tribune’. However, the media platform is only one of the many ventures that Captain Clutch has. His ventures have helped him to gain a net worth of a monstrous $200 million. Because of it, Derek is also one of the most wealthy retired players in the league. 

Adding to his numerous ventures is the athleisure brand Greatness Wins launched in June of last year. This venture caters to the needs of the up-and-coming athletes, whether young or not, providing them with the best. And now, Jeter, being one of the founders of the brand, gave a warm welcome to the first of the many signings of Greatness Wins.

Derek Jeter knows how to make a person feel welcome!

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After launching the brand last year, the athleisure brand has finally had its first signing. Notably, as the brand caters to the needs of athletes, the first-ever partnership is done with an athlete only. 

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‘Greatness Wins’ recently posted on their official Instagram handle to let the fans know they have partnered with the up-and-coming footballer, All-American Michigan Wolverines running back, Blake Corum. As they did so, they posted a picture of Corum and Jeter dressed up in Greatness Wins’ athleisure. Then, Derek Jeter, to welcome the star to his venture, posted the picture on his Instagram story to welcome the athlete. Beside the picture, he wrote, “Welcome to the @greatnesswins family @blake_corum24.”

This venture comes from the legendary former athlete Captain Clutch himself. Needless to say, Jeter is excited to make this venture of his a huge success with his partners. 

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Who helped Jeter to create Greatness Wins?

The MLB great Derek Jeter collaborated with UNTUCKit Founder Chris Riccobono to launch the brand. Together, they teamed up with American Ballet Theatre Principal Dancer Misty Copeland as well as Wayne Gretzky to bring athletic wear for the modern athlete.

Watch this Story: How does Derek Jeter spend his millions as a top 25 highest-paid athlete

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The brand’s vision is simple, to create the next great sporting wear brand. And Jeter is doing everything in his power to make it happen.

By the way, have you tried Greatness Wins yet? If so, how did you like it? Let us know in the comments below!

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Written by:

Rakshita Madan

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Rakshita Madan is an MLB writer at EssentiallySports, with a prolific portfolio of over 1000 articles to her credit. Rakshita's admiration for the legendary Derek Jeter is well known, but she never lets her personal biases affect her writing. She is particularly intrigued by the twists and turns of the game, and it is this aspect that keeps her hooked on the sport.
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Edited by:

Hitesh Nigam