NASCAR fans are often on the lookout for unique partnerships among the racing teams. Well, 23XI Racing has certainly served in this regard. The sponsorship partnership between a video game and a NASCAR racing team kind of takes the cake in the uniqueness sector. And even fans are excited about something that has not been seen in NASCAR since 2021. Michael Jordan and Denny Hamlin’s team driver, Tyler Reddick, impressed fans by leading every lap and winning Stage 1 in the Richmond race this weekend.

This was perhaps one of the reasons why he could also bag this unique sponsorship that 23XI Racing has never seen before. Currently, at the 10th spot in the Cup Series playoff list, Reddick has been showing his team pride. And now, besides pride, he has also brought home an exciting sponsorship. And the team took to Twitter to share this joyous news.

A video game sponsorship for Michael Jordan and Denny Hamlin’s team

Tyler Reddick will be sporting a different design on his No. 45 Toyota car at the upcoming race at Michigan International Speedway. It will wear the design that comes with primary sponsorship from the renowned video game called Rocket League. However, there is one person who made a major contribution to making this sponsorship happen; Steve Lauletta, president of Michael Jordan co-owned, 23XI Racing as well as Pigeon Sports Marketing.

Steve is known to have significant knowledge and experience in the online gaming and eSports industries due to his prior background in this field. This has played a huge role in securing this deal for Michael Jordan’s team. 23XI Racing’s Twitter post announcing the sponsorship also displayed how the car that Reddick will pilot will look.

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His No. 45 Toyota Camry TRD’s hood will sport the picture of the ball that is a signature symbol of Rocket League, and the vehicle will sport a bold black and blue color. The signature ball of Rocket League is also brightened by red and yellow accents. In short, this weekend’s race is going to be quite exciting.

Fans react differently to the partnership

Fans have had the most positive reaction to this new sponsorship. While some fans expressed their excitement through their comments, some of them also made a demand for new merchandise to mark the new partnership. Some of the fans have also noted the achievement and how Steve Lauletta could make it possible, while others have made suggestions on how fellow 23XI Racing driver Bubba Wallace could adobe included in this partnership.

The announcement, as well as related tweets, were flooded by responses like “YOOOO”, “Common Steve W @slauletta”,

“2 of my favorite things. Assuming die-cast will be up for pre-order but what about hats or shirts?”, a fan wrote.

“Give bubba a race with them too. Then package both cars into a DLC on rocket league Win-win”, wrote another.

It is evident that fans are quite hyped about this new beginning that Reddick is about to embark on this coming weekend onwards. 

Watch this Story – Bubba Wallace exposes the biggest problem with Michael Jordan’s 23XI Racing

23XI Racing’s tweet concluded with, ‘The finish line doesn’t always mean the race is over. Look out for a special announcement from Rocket League later this year! This clearly shows that this is not the only big announcement that the racing team will spring on its fans. The fans are certainly left wanting more.

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