Michael Jordan’s NASCAR Team’s Sponsor Announces June 2nd as “Bubba Wallace Day” in St. Louis

Published 06/03/2023, 12:27 PM EDT

There are few drivers on the NASCAR grid as under the spotlight as Bubba Wallace. Apart from driving in the top tier of NASCAR, the 23XI Racing driver has always been vocal about the social causes that go in an around the nation.

Being the only African-American driver on a full-time basis in the Cup Series, Wallace has proved nothing stands as an obstacle between him and his dreams to make it big in the world of motorsports. But the road has seldom been smooth. He is often subjected to intense criticism and booing—the latest example being the All-Stars Race—for his on- and off-track activities.

But this doesn’t stop him from carrying out his charity events. Wallace has been a vocal supporter of the Black Lives Matter Movement and also helps the underprivileged in society. He has found support from the team’s primary sponsor Keurig’s Dr. Pepper. Owing to this, the beverage company recently decided to commemorate the driver and name a day after him.

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Bubba Wallace is crowned with a new title for selfless work toward the society

As a race car driver, it is common to suffer from self-doubt and anxiety when things don’t go the way they are supposed to go. It is also important to maintain one’s composure after making it big. But Bubba Wallace doesn’t let either of these two things get inside his head. He had exclaimed after his first victory, “Stay strong. Stay humble. Stay hungry.”

However, apart from being a gritty competitor, the #23 Toyota driver is a social activist and tries to give back more to society through charity events. In this special cause, the primary sponsor of Michael Jordan’s NASCAR team 23XI Racing, Dr. Pepper, has joined hands with the Good Samaritan.

Blink and you'll miss it…the QR code that is, and you don't want to miss this! Get your phones ready, if you can catch this code, you’ll have a chance to win an exclusive Dr Pepper x 23XI item!
Keep an eye out for Bubba Wallace driving the @drpepper No. 23 Toyota on Sunday. pic.twitter.com/D1OkXsgO3x
— 23XI Racing (@23XIRacing) May 9, 2023

This was evident back in Kansas when Wallace and Dr.Pepper delivered food to fans at the Speedway. As reported by heavy., he mentioned in an interview, “It goes back to the core values that we share. It’s all about giving back to the community. When you get to a certain level and certain platform — and Dr. Pepper’s platform is way bigger than my platform will ever be. For me to share a small spotlight of that and help with the initiatives is really cool.”

With a long-standing partnership with the team and the driver as well, the beverage company decided to commemorate Bubba Wallace and name June 2nd as Bubba Wallace Day. The news was shared by the driver himself on his Instagram. He wrote, “Big thanks to all the people for helping officially commemorate today as Bubba Wallace Day here at St.Louis.”

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A partner in a good cause with the 23XI Racing

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The relationship between Dr.Pepper and the 23XI Racing team is much more than what meets the eye. They have been the founding members of Michael Jordan and Denny Hamlin’s team and gave shape to their dreams of owning a NASCAR team. The drink company also featured in the car liveries of Wallace in Kansas and also promoted the brand by featuring a unique QR code on his car.

The driver also seemed to promote the brand off-track through his tomfoolery, when he appeared for an interview with his teammate Tyler Reddick. He sneaked in weird words, like Catawampus, Dorothy to be used at the interview which seemed to be a part of the challenge and hint at Dr. Pepper.

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Nevertheless, Bubba Wallace is surely the one-of-a-kind driver that NASCAR has ever seen. Although he is yet to clinch a championship title. However, he has proved time and again that he has all the qualities, to what it takes to be a NASCAR Cup Series driver.

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Written by:

Ayantika Maitra is a NASCAR Writer at EssentiallySports. It was initially Formula 1 that made her fall in love with the world of motorsports. But quickly, the raw and unfiltered nature of NASCAR is what led her to build an affinity for the Stock Car Racing Series.

Edited by:

Nischal Kandpal

Michael Jordan’s NASCAR Team’s Sponsor Announces June 2nd as “Bubba Wallace Day” in St. Louis

Bubba Wallace is crowned with a new title for selfless work toward the society

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A partner in a good cause with the 23XI Racing