Kevin Harvick is a renowned veteran racer in NASCAR, having amassed 60 Cup wins and one Series Championship title. A cherry on top of his $70 million racing profile is his versatility. Harvick is a Fox broadcaster and also a manager of other renowned sports personalities. 

Harvick forged a solid relationship with one of UFC’s most popular faces back in 2013. The conversation began over a simple cold beverage and ended with a massive multi-million dollar collaboration.

Kevin Harvick says his UFC ties were a goldmine for KHI

Just imagine traveling from the dusty, smoke-filled race tracks to the blood-curdling, aggressive aura of a fighting ring. And Kevin Harvick seems to have loved the transition, as he struck up a unique bond with UFC fighter Donald “Cowboy” Cerrone. Recently, Harvick engaged with Cerrone in an insightful conversation on an episode of Kevin Harvick’s Happy Hour. Harvick let his fans know about Cerrone’s pivotal role in giving wings to his business, Kevin Harvick Management.

“Donald was our first client at Kevin Harvick Management. We tap out, brought Donald to Texas Motor Speedway, and we became friends and went to watch fights. That really was the birth of Kevin Harvick Management when Donald came to us and said, ‘Hey, will you manage me?’ And from that point, we’ve helped him through everything he’s done.”

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Cerrone officially signed with KHI in 2013, and the marketing agency worked towards uplifting his fighting profile. Cerrone was the first mixed martial artist KHI worked with. In 2019, he got into the fighting ring with MMA icon Conor Mcgregor, and this elevated KHI’s respect phenomenally in UFC circles.

Donald Cerrone has his own place in the motorsports world as well. After securing a spot in the UFC Hall of Fame, Cerrone is now venturing into off-road desert racing. Talking to Kevin Harvick, he laid down his rules both in the arena and on the race track. “I don’t cheat. I play by the rules. Just like fighting, I never cheated, ever. I always made weight. I never took any drugs. I always played by the rules, so I never was ever worried about anything. Same thing, off-road. I’m gonna race as hard as I can, legally.”

Kevin Harvick’s fated encounter with Cerrone was in a funny and chilled-out situation.

How a beer convo catapulted to a profitable bond

Kevin Harvick met with Donald Cerrone under unlikely circumstances. Cerrone went to the 2013 spring NASCAR race weekend at Texas Motor Speedway as a guest. Little did he know that his future career prospects would also be determined that day. He talked about a funny incident surrounding his first meeting with Harvick.

“I remember we were sitting back with all the drivers, bullshitting, and I was like, ‘Who the fuck is the beer guy? How do we not have any beer here?’” Cerrone said. “And he’s like, ‘Actually that’s me.’ I was like, ‘Let’s get these beers going.’ That’s how we met and all this fun stuff started.”

Then the two icons got talking, visiting each other’s respective sporting arenas. One thing led to another and Cerrone ended up asking Harvick: ‘Why don’t you guys just manage me?’

Kevin Harvick is proving himself to be a jack of all trades. Racing, broadcasting, and managing: he can do it all. Let us see if he forges more fruitful ties with diverse sports entities.

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