2023 was a year filled with immense success for Roush Fenway Keselowski Racing with both cars delivering stellar performances. While Brad Keselowksi might have missed out on a visit to victory lane this season, the upward trend in their journey to the top shows no signs of slowing down. While Keselowski’s last victory would come in 2021, he’s had the privilege of winning as a team owner with Chris Buescher dominating in four races over the last two seasons.

And while Keselowski might have missed out on the Championship 4, his heroics at Atlanta Motor Speedway and Richmond Raceway have shown promising signs of what’s to come. With the competition heating up by the minute, let’s take a look at Brad Keselowski’s prospects for 2024 and how prepared the team owner and driver is for the challenge ahead.

Will 2024 be Brad Keselowski’s year?

The 2023 season kick-started Keselowski’s upward progress with RFK. Compared to the 2022 season, Keselowski managed to outscore all his efforts by a long shot! He went from just one top-five finish and six top-10 finishes last year to seven top-5s and 16 top-16s this year. Keselowski would also qualify in ninth for the Cup Series playoffs and advance to the round of 12.

Keselowski’s strongest outing came at the Atlanta Motor Speedway when the RFK co-owner finished in second after qualifying fourth and leading 47 out of 260 laps. Keselowski would also have a stellar result at Richmond Raceway in July where he finished sixth after leading a staggering 102 laps. Adding to a series of string results, Keselowski could have finished in the top five at the Daytona 500 if not for the multi-car pileup.

It’s no secret that Keselowski has also done wonders to turn RFK Racing’s fortunes around by making big internal changes that have finally reaped their benefits. From winning only two races in 278 races to achieving three wins with Chris Buescher in only fifteen races, the future is brighter than ever for Keselowski’s team. His involvement not just as a team owner but also as a driver who can connect the management side of things with the driving side has helped the once-struggling team bounce back beyond their wildest dreams.

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While the competition in 2024 is set to be more intense than it has ever been before, it will be crucial for both Keselowski and Buescher to build on their newfound momentum. It wouldn’t be surprising if Keselowski makes it to the Championship 4. His chances at a second title are far from over!

Keselowski’s mantra to thrive and survive

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When it comes to achieving glory in NASCAR, perhaps nothing matters more than making it to the Championship 4. While there are a plethora of historic circuits which any driver would like to win on, for Brad Keselowski, the goal is far greater. He was quoted by NASCAR, “Surviving and thriving may not always be the same. But, sometimes, surviving is thriving in the playoffs with the way these things are set up. I guess I have a different perspective on it.”

Keselowski believes it’s as important to have a good outing during the playoffs as it is to win the title, after all, it’s all about consistency and delivering the best possible result. He added, “I want to get through each round the best we can and then move on. Ultimately, if you get to the Championship 4, nobody else cares about the nine races before that.”

The driver-owner felt you could either go all out and reach the final four or walk away with a mediocre result because nothing matters more than the final race. He concluded, “Conversely, you can win two or three races and not make the final four and it still not be considered a good year. I think the way that this thing is set up, you have to just continuously survive. It’s a survivorship mentality.”

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It’s safe to say Brad Keselowski and Roush Fenway Keselowski Racing are headed toward the top of the charts with the way things are going. Like Buescher, can the team’s star owner also bring in victories next season?