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FONTANA, CA – MARCH 16: Brad Keselowski, driver of the #2 Wurth Ford, stands in the garage area during practice for the Monster Energy NASCAR Cup Series Auto Club 400 at Auto Club Speedway on March 16, 2019 in Fontana, California. (Photo by Chris Graythen/Getty Images)

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FONTANA, CA – MARCH 16: Brad Keselowski, driver of the #2 Wurth Ford, stands in the garage area during practice for the Monster Energy NASCAR Cup Series Auto Club 400 at Auto Club Speedway on March 16, 2019 in Fontana, California. (Photo by Chris Graythen/Getty Images)
Brad Keselowski is a NASCAR driver known for his heartfelt tributes over the years. RFK star understands the platform he possesses and the impact they can make beyond the racetrack. Brad Keselowski‘s Checkered Flag Foundation returns, Partnering with King’s Hawaiian, and he aims to pay tribute to the bravery.
Brad Keselowski introduces an initiative for military veterans via a heartfelt recent Instagram story. #6 driver unveiled this remarkable program aimed at honoring military veterans. By unveiling this program, Keselowski continues to demonstrate his dedication to expressing appreciation and honoring the bravery.
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Brad Keselowski Unveils Innovative Tribute by Honoring Military Personnel in a New Way
In a departure from his previous approaches to honoring veterans, Brad Keselowski has unveiled an innovative tribute for the upcoming Pocono race. Through a recent Instagram story, Keselowski announced the return of his tribute to veterans, but with a new twist. In a heartfelt message, he invited fans to honor veterans by having their names ride along with him at Pocono in July.

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LAS VEGAS, NEVADA – FEBRUARY 21: Brad Keselowski, driver of the #2 Discount Tire Ford, stands by his car during practice for NASCAR Cup Series Penzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway on February 21, 2020 in Las Vegas, Nevada. (Photo by Matt Sullivan/Getty Images)
This unique opportunity allows individuals allows individuals to pay tribute to a veteran, military service member, or military family member by having their name displayed on Brad’s King’s Hawaiian No. 6 Ford Mustang at the prestigious Pocono Raceway on July 23rd.
Brad Keselowski will be sending a letter of thanks and a commemorative gift to express his appreciation to their family. With this fresh approach, Keselowski continues to demonstrate his unwavering commitment to honoring those who have bravely served their country as he previously did.
Tribute to Veterans is BACK, presented by @KingsHawaiian. Do you have a military hero in your life? Veteran, active-duty service member, military caregiver, or military family member… Have their name ride along with me @PoconoRaceway in July.
Learn More: https://t.co/YDZ1KLJTBs pic.twitter.com/G6fMJILDAP
— Brad Keselowski (@keselowski) May 23, 2023
READ MORE: Brad Keselowski Reflects on Nightmare First Season as Driver-Owner in the 2022 Cup Season
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Brad Keselowski’s Unforgettable Approach to the Tribute in the 74th Season
Last year, in 2022, Brad Keselowski embarked on a great pay tribute to military veterans that left a lasting impact on all who witnessed it. With a deep understanding of the challenges faced by the children of veterans, Keselowski came up with a gesture that resonated with fans, media, and the veterans’ community.

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HAMPTON, GEORGIA – MARCH 20: Brad Keselowski, driver of the #6 Kohler Generators Chevrolet, waits backstage during driver intros prior to the NASCAR Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on March 20, 2022 in Hampton, Georgia. (Photo by Sean Gardner/Getty Images)
Keselowski carried the names of veterans’ children on his car, adorning his No. 6 Ford Mustang with a powerful display of support and recognition. Each race presented an opportunity to honor a different child, symbolizing appreciation for their sacrifice and resilience. Later, it sparked conversations and garnered widespread appreciation for Keselowski’s understanding.
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Throughout April I’ll have a special military child above my passenger door each race.
We’re kicking it off this weekend in Richmond with two names… Welcome aboard, Taylor and Sadie. #MonthOfTheMilitaryChild #MOMC pic.twitter.com/XGSDTPprIl
— Brad Keselowski (@keselowski) March 31, 2022
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While this is a tribute from 2022, Brad Keselowski’s unwavering dedication to honor veterans continues to shine in the 75th season. This time, it is a renewed spirit and a fresh approach.
WATCH THIS STORY: NASCAR News 2022: From Key Bubba Wallace Suspension to Brad Keselowski’s Hearing
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