JR Motorsports has announced a multi-year partnership extension with Hellmann’s Mayonnaise. The new agreement between the long-standing partners will see Hellmann supporting JR Motorsports until the end of the 2026 NASCAR Xfinity Series season. The brand began its association with JRM back in 2009.

Unilever, which is the parent company of Hellmann, has been one of the longest-serving sponsors for the NASCAR team. With the recent announcement, they will now serve as the team’s major sponsor for the 18th consecutive year. Moreover, Unilever will also partner with Dale Earnhardt Jr’s media production company, Dirty Mo Media.

Dale Earnhardt Jr grateful for Hellman’s contribution towards his Xfinity Series team

The newly inked extension deal with Hellman’s mayonnaise will see the brand feature on JRM’s No. 7 Chevrolet race car for six races per season until 2026. Moreover, they will also sponsor Dale Jr’s No. 88 car for his return to the 2024 Xfinity Series during the Bristol race in September.

Expressing his delight with the newly signed extension, Dale Jr said this via the JRM website. “We are grateful for Unilever and Hellmann’s continued support and partnership. They have played a huge role in our organization and our success ever since the early days of JR Motorsports, both on and off the track. They are a huge component to every part of our company, and we’re looking forward to seeing what the future holds.”

Chris Symmes, Senior Marketing Director at Unilever North America, also shared, “On behalf of Hellmann’s and Unilever, we’re honored to continue our partnership with JR Motorsports and Dale Earnhardt Jr. and see the Hellmann’s logo around the track for the 2024 season. Dale has always been a great supporter of our brand and we’re proud to support him as he returns to the racetrack.”

While Dale Earnhardt Jr will make his Xfinity Series comeback with the Bristol race, he won’t be able to feature in the All-Star race at North Wilkesboro.

A look into Dale Jr’s 2024 racing schedule

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JR Motorsport’s co-owner confirmed on his podcast last month about his unavailability for the All-Star race weekend at North Wilkesboro Speedway. However, he did express his desire to run the Xfinity race at Bristol. “You know, the night race at Bristol has just always been one of the more special weekends of the year. So it’s cool, we’ll see how it works out.”

Moreover, he also shared that he will be competing in the Late Model events at Florence and Darlington, with the possibility of running at the South Carolina 400. This follows the regular trend of Dale Jr adding a couple of CARS Tour and Xfinity races to his schedule since his retirement from Cup racing in 2017.

Given that he is not obligated to fulfill his duties at NBC for his role as an analyst, it won’t be a surprise if Jr adds more events to his 2024 racing schedule.

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