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Despite Fall From Grace, Joey Logano & Brad Keselowski Emerge as Ford’s Hope at Richmond

Published 03/29/2024, 7:54 PM EDT

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It’s no secret that the Ford Mustang Darkhorse has failed to live up to expectations so far. With six races completed of the 2024 Cup Series season, Ford’s new challenger seems to be facing quite a winless streak, losing out to the Toyota Camry XSE and Chevy’s good old Camaro ZL1 in both race and qualifying pace. The struggles of the Ford camp have also been visible in Joey Logano and Brad Keselowski’s form ever since the next-gen era arrived. With that said, can the drivers and the manufacturer come together and break the dry spell at Richmond Raceway?

Can Cup Series veterans help revive Ford’s title charge?

Back when Ford revealed the new Mustang Dakrhorse for the 2024 season, the community was only hoping for one thing: the new challenger drives as fast as it looks. Unfortunately, that prospect seems to have failed so far, with Chevy and Toyota clinching the first six races. After all, Joe Gibbs Racing is dominating the top five driver standings, and Hendrick Motorsports isn’t too far behind. While previous weekends haven’t looked too promising, this week at Richmond could be different, considering some of the star Ford drivers’ track records.

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Speaking of perhaps the biggest surprise of the next-gen era, Brad Keselowski seems to be struggling compared to his teammate Buescher, who won the last race at Richmond in 2023. After COTA, Keselowski has gone winless for 104 races, leaving a lot to be desired from the RFK Racing boss. With that said, Keselowski is one of the last three drivers in the Gen 6 era to bring home a win (total of 2) at Richmond. Throughout his Cup career at the beloved track, Keselowski has also led 103 laps, making him the seventh driver on the list of most laps led.

With that said, Joey Logano is also eager to break his winless streak of 37 races, and is a promising candidate to help end Ford’s win drought, as he’s brought home two wins at the track. 2024 has not been ideal for Logano, as his results after the first six races reflect his worst-ever season in 2013. With an average finish of 22.6, the Penske driver is eager to bounce back, and Richmond could be the perfect opportunity.

Although Brad Keselowski and Joey Logano could very well help put an end to Ford’s misery, the man most likely to do so is the RFK Racing co-owner’s teammate!

Chris Buescher is beaming with confidence ahead of Richmond

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While Kevin Harvick may not be around to help Ford rise above Toyota and Chevy, Christopher Buescher has certainly been playing his role perfectly. The RFK Racing driver brought home a win for Ford at the fall race and aims to rebuild on that success. After all, there’s perhaps no driver that has been more consistent than Buescher in the next-gen era, when it comes to short-track racing.

So as the Cup Series heads to Richmond, Buescher is confident that the #17 Ford Mustang Dakrhorse can take him to victory lane. He was quoted by NBCsports, “(Richmond) is certainly one that we feel like is a great opportunity knowing where we were at last season. We obviously have some changes with the new Mustang and with the short track aero package, so we’ve got some changes coming at us, but we’re ready for them and feel like it could be another race-winning day and get our streak started a lot earlier, which sure would be nice.”

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If Chris Buescher’s confidence is any indicator of when Ford’s winless streak will come to an end, we may just see a Mustang Darkhorse take the checkered flag at Richmond Raceway.

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Written by:

Kabir Bajaj Ahmed

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Kabir Bajaj Ahmed is an F1 & NASCAR Writer at EssentiallySports. Known for his storytelling and extensive research skills, he has covered multiple stories on Dale Earnhardt Jr and his legendary dad, allowing readers to relive the thunderous days of 'The Intimidator'. Being a racer himself, Kabir can resonate with the motorsport world better than most.
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Edited by:

Shivali Nathta