Failing to Learn From FOX’s Mistakes, NBC Riles up Fans as Rick Hendrick & Richard Childress’s Misery Goes Unnoticed

Published 09/10/2023, 5:31 PM EDT

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The second playoff race of the 2023 Cup Series playoff season surely started off on a promising note, especially for the Hendrick Motorsports speedster Kyle Larson. After a favorable qualifying, it was a cakewalk for the Darlington winner to ease past his rival team Christopher Bell, and hold on to pick up the stage win.

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However, unlike his teammate Larson, HMS prodigy William Byron may not have had the optimistic day that he had hoped for. To add to the misery of the audience, NASCAR’s broadcasting partner NBC seemed to have made a glitch.

Richard Childress and Rick Hendrick suffer a similar fate in Kansas


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The 2023 Cup Series marks a monumental year for the winningest team of  Hendrick Motorsports—the year when HMS could achieve the 300th win. While Larson secured the 299th victory and ensured his position for the next stage of the playoff races, eyes were on William Byron to witness if he would be the one to mark the historic benchmark.

However, it was too early to gamble upon the young prodigy, as he suffered from a suspension part breaking off from his car, but was able to avert a penalty from NASCAR.


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The Saturday qualifiers seemed to have provided a glimpse of what the main race would look like for the driver. In a continuation of woes, the #24 Chevrolet driver spun out on the track but was able to stay clear of any major damages to his car and continued his contention for victory. Further, the incident occurred just moments after Richard Childress Racing driver Austin Dillon suffered the same fate and at the same spot as Byron and suffered right-front damage.

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However, NBC failed to cover both incidents, as they switched screens to display advertisements. Consequentially, the NASCAR audience missed out on a significant on-track issue. This issue seemed to echo the broadcasting technique of the rival media house FOX, which had broadcasted the first 16 races of the series before NBC took the reins from Nashville.

The FOX media house had become infamous for showcasing large volumes of commercials when the race was underway. Both drivers and audience showed their displeasure with the showcasing of the sport loaded with advertisements. However, NBC made sure that its fans did not suffer from similar problems and was visible from the first day of broadcast and provided relief to its audience.

However, it seems that NBC is slowly following the same suit as its counterpart after it missed two significant issues due to the switching over to commercials.

Enraged fans slam NASCAR broadcasters after missing the incidents

This was not the first time that NBC followed the similar suit of the other broadcasting partner FOX, where the audience was plagued by advertisements at significant moments. NBC had failed to broadcast similar wrecking incidents involving Kyle Busch and Chase Elliott during the race in Michigan.

While the incident turned out to be unfortunate for William Byron, fans were enraged by NBC’s lack of judgment and ruining their broadcasting experience. Fans expressed their displeasure on Twitter and wrote,

Jeff please, you’re interrupting my IHOP commercial.”
Meanwhile @NASCARonNBC still hasn’t cut back from commercial.”


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Others also expressed, “I’m not one to complain about the commercials, but it’s funny how common it is for stuff to happen as soon as they cut to commercial.”
And commercial missed it.”


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With the Kansas race mired in cautions and yellow flags, it is these incidents that keep the audience hooked on their television. However, with such incidents where advertisements ruin the flow of the race, it is surely disappointing.

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Written by:

Ayantika Maitra


One take at a time

Ayantika Maitra is a NASCAR Writer at EssentiallySports. It was initially Formula 1 that made her fall in love with the world of motorsports. But quickly, the raw and unfiltered nature of NASCAR is what led her to build an affinity for the Stock Car Racing Series.
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Edited by:

Nischal Kandpal




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