Grimace is a fictional character created by McDonald’s in 1971. As a purple, rotund creature with a large head and wide mouth, Grimace is one who is depicted as a happy and friendly face—and has a sweet tooth for milkshakes.

McDonald’s released the Grimace Shake on June 12, 2023, in honor of the character’s 52nd birthday. The shake was available for a limited time as part of the Grimace Birthday Meal. In this light, a TikTok trend went viral that has amassed mixed reactions from fans. McDonald’s has not commented on the trend. But recently their official Twitter post created a buzz.

Does McDonald really plan to “say goodbye” to Grimace forever?

The Grimace Shake trend started in June 2023. TikTokers film themselves ordering a Grimace Shake from McDonald’s, drinking it, and then appearing to either be dead, passed out, or vomiting purple milk all over the streets as if they’ve been poisoned. The trend was first started by TikToker Fraz on June 14.

McDonald’s said goodbye to Grimace on July 6, 2023, after a month-long campaign celebrating his birthday. The campaign was a success, with McDonald’s social media accounts seeing a significant increase in engagement. However, the campaign also took an unexpected turn when fans on TikTok transformed the limited-edition purple milkshake into a viral horror meme.

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Following the trend, McDonald’s decided to end the Grimace campaign and say goodbye to Grimace on social media. The company tweeted a picture of Grimace waving goodbye, with the caption “u made me feel so specialll ty say goodbye grimace nowww.”

Grimace’s presence on Bubba Wallace’s Instagram posts

McDonald’s has sponsored Bubba Wallace since 2020. Interestingly, they has a special meal named after him, the Bubba Wallace Meal, which consists of 10-piece Chicken McNuggets, a medium order of fries, and a medium Dr. Pepper.

Before McDonald’s announcement to say goodbye post, Grimace commented on Bubba Wallace’s posts.

Bubba shared a post with 23XI Racing team engineer JR Houston on the Chicago track where McDonald’s commented, “hi bubba im grimace very nice to meet youu”

Once again after the race when Bubba posted the video of his Mcdonald’s car running onto the Chicago track, McDonald’s’ comments read, “i had a great time thank you Bubba this o is your friend grimace hello”

It is unclear whether Grimace will return to McDonald’s marketing in the future. However, the company has said that they are “always looking for new ways to engage with” fans. So, it is possible that Grimace will make another appearance in the future.

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