When Kyle Busch joined Richard Childress Racing after fifteen long years on Coach Gibbs’ side, fans immediately expected great things from the new star pairing. However, despite delivering mega performances in the first half of the season, Busch’s 2023 campaign failed to qualify out of the round of twelve. While his three wins this season were a step in the right direction from 2022, a lot more was left to be desired.

Although Busch absolved RCR of any blame for his rollercoaster of a season, a long-time Richard Childress Racing sponsor has extended its support to Kyle Busch’s efforts in 2024. Lucas Oil Products will not only serve as the primary sponsor for Busch in many Cup Series races but is also set to cover him during his grassroots Micro Sprint car venture in the Tulsa Shootout starting on December 26.

Kyle Busch reveals Lucas Oil colors for his 2024 Micro Sprint outing

Since 2014, Lucas Oil has served as the official lubricant partner of RCR and ECR engines and is also their official motor oil. Throughout their partnership, the iconic brands have visited Victory Lane a staggering twenty times! The pair have collaborated on several research and development projects and aggressive marketing programs.

Their support for Kyle Busch isn’t without solid ground. After all, Busch awarded the brand their first Cup Series victory during their first race together at Autoclub Speedway in Fontana, Calif. Taking to Instagram, Kyle Busch shared a reel on his Instagram page featuring fan favorite funk music to reveal the 2024 Lucas Oil livery for his Micro Sprint Car, along with his racing overalls.

The cars featured the classic Lucas Oil red and blue paint scheme along with the Kyle Busch Motorsports moniker on the sides. The livery featured all of Busch’s major sponsors, including some big names such as Sparco and Schuberth. The post was captioned, “Pumped to have @lucasoilproducts on board for my grassroots dirt program this year, Running 3 classes here @tulsashootout, let’s GO!”

Lucas Oil will also sponsor Busch’s son as he traverses the path to racing. Brexton Busch is currently eight years old and aims to follow in his father’s footsteps. By extending their support to his racing career, Lucas Oil has truly cemented their commitment not just to Richard Childress Racing but also to the Busch family.

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While Kyle Busch and his family have quickly become an essential part of the Lucas Oil racing family, the brand could not be more grateful to Richard Childress Racing for getting them here in the first place!

Lucas Oil looks forward to a bright future with Kyle Busch and RCR!

Reflecting on Lucas Oil’s decade-spanning relationship with Richard Childress Racing and ECR engines, the director of partnership marketing for Lucas Oil Products, Brand Bernstein, believed the two powerhouses shared a common passion for motorsport from the grassroots to the highest levels. Expanding their relationship together only cements Lucas Oil and Richard Childress Racing’s commitment to a competent future. And whenever Kyle Busch is involved, it’s bound to be lucrative for both parties.

Bernstein shared in a statement, “We share Kyle’s passion for short-track racing and have seen first-hand the benefits of our partnership, especially as it relates to technology transfer over to short-track racers and everyday consumers. We’re proud to continue to commit our resources in R&D and production, and to highlight our premier oil performance with sponsorship of the No. 8 Chevrolet.”

Richard Childress Racing’s president, Torrey Gallida, also shared Bernstein’s sentiment over their partnership. Lucas Oil’s visit to victory lane with the #8 Chevrolet proved RCR’s ability to bring glory to their sponsors. Galida reflected, “It was incredibly gratifying to see the No. 8 Lucas Oil Chevrolet in Victory Lane. It was a testament to all of the resources, expertise, and hard work the Lucas Oil/ECR team has committed to giving us a huge competitive advantage.”

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It’s safe to say things are looking up for everyone at Richard Childress Racing. As the team heads into a new era of competition with Kyle Busch leading the charge, Lucas Oil’s investment in their future could only reap benefits!