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CHARLOTTE, NORTH CAROLINA – JANUARY 21: NASCAR Hall of Fame inductee Dale Earnhardt Jr., his wife Amy Earnhardt, and their daughters Isla (L) and Nicole, pose on the red carpet prior to the 2021 NASCAR Hall of Fame Induction Ceremony at NASCAR Hall of Fame on January 21, 2022 in Charlotte, North Carolina. (Photo by Chris Graythen/Getty Images)
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CHARLOTTE, NORTH CAROLINA – JANUARY 21: NASCAR Hall of Fame inductee Dale Earnhardt Jr., his wife Amy Earnhardt, and their daughters Isla (L) and Nicole, pose on the red carpet prior to the 2021 NASCAR Hall of Fame Induction Ceremony at NASCAR Hall of Fame on January 21, 2022 in Charlotte, North Carolina. (Photo by Chris Graythen/Getty Images)
While the NASCAR drivers shine as top-tier sports personalities during their racing days, many have gone off the track, following other ventures. Post his retirement, Dale Earnhardt Jr. has changed his gears in investing his earnings. As a long-term equity investment, Earnhardt Jr. and his better half, Amy Earnhardt, decided to launch their own alcoholic beverage de novo. This started only last year, and the couple is already reaping the rewards now!
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It was the two-time Daytona 500 winner’s love for vodka that has now materialized into High Rock Vodka. The joint venture between Dale Jr. and Amy is sailing incredibly well these days. Junior shared the good news through a social media update.
Dale Earnhardt Jr. shares a glimpse of success with his latest business venture
Tasting their recent triumph with their new business venture, the power couple is delighted as ever. Collaborating with Sugarland Distilling Company, High Rock Vodka has been honored for its gold standards in a premium wine industry event.
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The duo came across Sugarland company because of its long-time auto racing support. Dale, who also co-owns JR Motorsports with his sister Kelley Earnhardt Miller and Rick Hendrick, saw the opportunity to start another family venture and jumped right into the premium-liquor industry.
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CHARLOTTE, NORTH CAROLINA – JANUARY 21: NASCAR Hall of Fame inductee Dale Earnhardt Jr. and wife Amy Earnhardt pose for a portrait during the 2021 NASCAR Hall of Fame Induction Ceremony at NASCAR Hall of Fame on January 21, 2022 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)
Overwhelmed by the success of the new venture, the veteran driver shared a snap for his well-wishers.
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Amy, in her Instagram, wrote, “@HIGHROCKVODKA has received another award! We are so proud!!”
A proud Amy Earnhardt did not think twice while commenting below the official post. She wrote, “So proud.”
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Made purely from corn, High Rock Vodka is a premium distilled liquor made originally in Tennessee. The handcrafted beverage is guaranteed to instill the High Rock energy in you and take you places.
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With more recognitions coming his way, High Rock Vodka is on the road to becoming a great hit, much like Dale Jr’s other ventures.
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Edited by
Nischal Kandpal