Schluter Systems North America to Team Up with Spire Motorsports and Corey LaJoie

Published 01/21/2021, 12:00 PM EST

Last year in December, the Spire Motorsports team announced that Corey LaJoie will join the team. Now, it appears that manufacturing brand, Schluter Systems North America will act as his primary sponsor. As per a team announcement, the brand name will be prominent on LaJoie’s #7 Chevrolet for at least 7 races.

The partnership kicks off on the 18th of April at the Richmond Raceway in Virginia. It is worth mentioning that the company will still be visible at all races. However, the company will assume the role of associate sponsor for those races.

This is the first time that Corey LaJoie steps in a Spire Motorsports machine. Luckily, he won’t be completely out of his depth, as he has an experienced driver as his teammate.

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To be precise, veteran driver Jamie McMurray is briefly coming out of retirement to pilot the #77 car at the season-opening Daytona 500.

WATCH: Kurt Busch, Ross Chastain Announce Jamie McMurray’s Return to NASCAR for 2021 Daytona 500

Corey LaJoie and Spire Motorsports are happy about the partnership

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“The 2021 season marks the fifth year I’ve had the privilege of racing with Schluter Systems and meeting their customers and partners at the track each weekend,” stated LaJoie.

“Working with their North American leadership team has been a great experience over the years. It means the world to me that they believe in my career as well as the platform of NASCAR for their partnership programming.”

Team co-owner TJ Puchyr assured that he and the outfit are delighted to welcome the company. According to him, the brand shares a rich history with Corey Lajoie.

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This is why he is glad that the company is following the driver and linking up with Spire Motorsports. According to him, this is truly an exciting time for Spire Motorsports.

With the brand by his side, LaJoie will be looking forward to the 2021 Cup Series season. The 29-year-old has 3 Top-10 finishes to his name, with a best finish of 6th at Daytona. Since Daytona is the first race of the season, he can be counted on to deliver a decent performance.

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Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.