“Stats Don’t Lie” – Brad Keselowski Flaunts Pride in RFK Racing’s Improved Metrics as He Recounts Last Seasons Success

As we head into the new season, no team has expectations set higher for its Cup Series challenge than Roush Fenway Keselowski Racing. And when we talk about the 2023 season, things were no different from the very start.

From having a delightful run to three victories with Chris Buescher in the #17 Mustang to Brad Keselowski finally making it into the playoffs after a dismal season in 2022, the recipe for success is slowly being perfected behind the scenes at RFK Racing. As the team prepares to enter the new season with the Busch Light clash, Keselowski reflected on the stellar season to further motivate the crew.

Brad Keselowski reflects on the 2023 Cup Series results to set the 2024 benchmark for RFK Racing

In a video shared on X by RFK Racing, Keselowski was addressing the crew during the team’s pre-clash meeting. And immediately, the team’s mentality was evident from the co-owner’s encouraging and positive thoughts. Without wasting any time, Keselowski shared, “I’m really grateful and thankful for everyone who made it possible for us to have all the progress we had.”

The 39-year-old had some notes about the team’s performance in 2023 to share with the crew. Extending his gratitude to David Smith and his team for helping them collect the data, Keselowski painted a colorful picture of the team’s inspiring progress. Starting with the improvements in the average finishing position throughout the season, RFK Racing’s #6 car went from 25th on the grid in 2022 to tenth in 2023. And once we pair that with the #17’s rise from 22nd in 2022 to a 2nd average finish, Keselowski was a happy man.

He went on to further analyze, “The stage finishes, this one was probably one of the most remarkable. Went from an average stage finish of around 17th on the six car in 2022 to around 11th, so big gain there.
And it was even bigger on the 17 car, it went from an average stage finish of 26th to an average stage finish of 13th.” But that wasn’t all. Even the pit crew had something to cheer for.

Keselowski added that the average ranking in the overall numbers in 2022 was 14th for the #6 which grew to a substantial number, with the fourth average ranking in 2023. As for the #17 car, whilst the fain from 22nd to 16th wasn’t as impressive, Keselowski felt it was “some pretty good progress.” And also added the stats of race speed, which saw improvements on the #17 from seventeenth to eleventh, and the #6 car went from 19th to 12th.

Keselowski concluded the statistical analysis by sharing the qualifying data, “The last one is qualifying, and this one tells another good story. The six car went from qualifying in 2022 in 22nd average for the year to 12th, so a ten-place gain. And the 17th car went from seventeenth to thirteenth so, big gains across the board last year. I love seeing the stats because the stats don’t lie and those are some really great metrics. Now the question is, how do we do even more for 2024, right?”

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While Keselowski made it clear what the question to be pondered upon was, the launch of RFK’s TeK Alliance could very well be the answer.

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RFK Racing announces new TeK Alliance to drive innovation

RFK Racing recently announced the introduction of the TeK Alliance moving forward, which is a cutting-edge division aiming to push the possibilities for innovation to the limit. The entire project will function to develop state-of-the-art solutions for RFK Racing’s on-track and off-track shenanigans. The assembled team of expert engineers, data analysts, and software developers will aim to maximize the potential of Keselowski and Buescher’s equipment.

The president of RFK Racing, Steve Newmark, was delighted at the new alliance and shared how it would help the team further improve upon their 2023 success. Newmark was quoted by Speedway Digest, “As we continue to evolve and seek new ways to excel in the world of racing, the launch of the FK TeK Alliance is a natural progression for RK Racing. This Tek Alliance will serve as a hub for innovation, fostering the development of groundbreaking technologies designed to enhance our own racing performance on and off the track.”

The Alliance aims to focus on improving vehicle dynamics, quality control, data analytics, and manufacturing operations to maximize the performance and efficiency of RFK Racing. And since Buescher and Keselowski are already proven drivers behind the wheel, the 2024 prospect seems to be an extremely positive one.

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So with RFK Racing not only pulling out all the stops in terms of development and innovation but also through the hands of competent leader Brad Keselowski, will 2024 be the year the 39-year-old brings home that elusive win that’s escaped his clutches since 2021?