After NASCAR released the highly anticipated teaser to NASCAR: Full Speed, fans and industry insiders rushed in to applaud the meticulously made first glimpse of the docuseries. Among the admirers was the documentary’s executive producer, Dale Earnhardt Jr who took to social media to heavily appreciate the series. Talking about the handiwork that went behind the production, the veteran didn’t mince any words when it came to creating a hype about the series that is slated for a release on January 30.

Up, close and personal with playoff contenders

The documentary is said to cover the lives of the 16 playoff-bound drivers through their battle for the 2023 Cup Series championship. From Darlington to Phoenix, the ten races will grace screens in a theatrical portrayal divulging deeper into a driver’s mind and how the high-pressure on-track situation affects their loved ones. The show will be divided into five episodes, lasting 45 minutes each.

Fans will get to witness many unseen facets of the sport. Each episode will explore the on and off-track happenings of the 16 chosen drivers. While the description alone is pretty exciting, when a trusted face vouches heavily for something like this, there remains no doubt that it will indeed make up for an exciting watch. As per Dale Earnhardt Jr, that’s exactly what the series promises to be. The veteran even went as far as to call it “the best promotion of NASCAR” he’s seen in a while. Having been a connoisseur of the sport for a long time, Junior’s words of appreciation are worth their weight in gold.

Doubling down on his confidence about the series’ supremacy, Dale Jr tweeted, “I can’t wait for folks to see this. It’s simply fantastic. The production team nailed it. The camera work, audio. It’s captivating, but the access the drivers provide is the most surprising aspect. It’s the best promotion of NASCAR I’ve seen in a long, long while.“

With Dale Jr having been inside the production team and watched the show’s development closely, it is commendable that Netflix has perfected his input in such a manner. According to the NASCAR Senior VP and Chief Digital Officer, Tim Clark, there has never been a better time to popularize NASCAR as a sport through its raw and cinema-worthy nature.

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Marty Smith, an ESPN NASCAR reporter, was roped in by Netflix as a narrator for the minute-long teaser. In the video, Smith described the experience of a race car driver as perfectly as it could have been. “If you’re a race car driver, you have the opportunity to get hurt or killed — but you do it anyway. Think about what a bada** that is,” he could be heard saying.

Additionally, NASCAR senior VP Tim Clark opined that this show will be the portal to a new era of recognition for the sport. Speaking about the upcoming transition in popularity, he said,

“NASCAR has kicked down the door to an entirely new era recently — with new tracks, cars, team owners, and stars combining to deliver some of the best competition the sport has ever seen. Now is the perfect time to introduce people to the characters, competition, and chaos that make NASCAR so compelling while still giving our most passionate fans plenty of new insights into their favorite teams and drivers.”

The docuseries is hopefully going to pay in dividends in terms of attracting fans and generating revenue. Could this be the pathway for NASCAR to exit its status as a niche sport?

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