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For the NASCAR Cup Series Playoffs, Brad Keselowski is set to bring back a special livery. According to the driver, the Discount Tire livery is very special to him, and the story dates back to 2009.

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Back then, he used to drive for Dale Earnhardt Jr. in the Nationwide Series. He was also a part-time racer for the Hendrick Motorsports team. Around that time, he was in an excellent run of form and winning plenty of races. He also won his first Cup race and life was going by swimmingly.

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Unfortunately, there were few roads leading to a full-time NASCAR Cup Series seat. His initial target was the #5 car, but with Mark Martin’s form, that option went out of the window.

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How did everything play out for Brad Keselowski?

With a number of doors closing in his face, Brad Keselowski had to make some tough decisions. Soon, Roger Penske threw him a lifeline and wanted him in the #12 car. Penske made him an offer, and Keselowski did waver a little, because of the car’s performance.

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The driver pitched the idea of fielding an Xfinity team, but Penske was hesitant. Somehow, Penske found a sponsor to start an Xfinity team, and that was Discount Tire.

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In other words, Discount Tire saved his career and put him back on track for the NASCAR Cup Series. Since then, he has regretted nothing, because the 2010 season was quite possibly his best outing.

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To be precise, he won the Xfinity Series Championship, and now the car is one of his most prized possessions. Now, he is set to pay tribute to the sponsor who helped boost his career.

Hopefully, for his sake, he is able to recapture that Discount Tire form in the NASCAR Cup Series Playoffs in 2020. Keselowski heads to Bristol Motor Speedway on the back of a win at the Richmond Raceway and is in excellent form.

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Dhruv George

14,840 Articles

Dhruv George is EssentiallySports’ foremost authority on motorsport and a founding member of the outlet’s NASCAR desk. A Journalism graduate fluent in English and French, he brings over eight years of motorsports journalism experience covering everything from high-octane NASCAR battles to the finesse of Formula 1 and MotoGP. His extensive paddock access has earned him exclusive interviews with top names such as Know more

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