Michael Jordan’s entry into the league marked a turning point in the NBA’s history. In the 1980s, the NBA was facing challenges with viewership and popularity. But Jordan’s arrival, combined with the marketing expertise of David Stern, revitalized the league and halted its decline. Michael Jordan became more than just a basketball star. He transcended the sport and reached mainstream popularity, particularly through the immense success of his Jordan brand.

During the 1990s, the sales of Jordan sneakers were at their peak, and children worldwide aspired to own a pair because they wanted to emulate Michael Jordan. One such kid was future Phoenix Suns star Devin Booker.

Jordan’s Impact on Booker’s Childhood

Devin Booker’s affection for Jordan sneakers is well-documented. As a child, he idolized Michael Jordan and wanted to “be like Mike,” just like countless others. This admiration extended to Jordan’s signature sneakers, which he collected and wore. The iconic Jumpman logo and unique designs made Jordans a fashion statement. As he rose to prominence in the NBA, Booker continued to don various Jordan models both on and off the court, showcasing his love for the brand.

Trending

Big Setback for Shaq, as $155 Billion Company Eyes Charles Barkley and Kenny Smith Post-TNT Era

May 17, 2024 10:54 PM EDT

“Could Hear Jeanie Buss & Rob Pelinka Chuckling”: LeBron James Declared to Be Manipulating NBA World With Obvious Bluff

May 17, 2024 12:58 PM EDT

Countdown Starts for Charles Barkley and TNT Crew as Ernie Johnson Makes Heartfelt Confession Before Parting

May 16, 2024 06:00 AM EDT

Caitlin Clark in Deep Waters as Indiana Fever Shatter Embarrassing WNBA Record After Defeat Against Sabrina Ionescu and Co.

May 17, 2024 07:05 AM EDT

Exclusive: Shaquille O’Neal Has Big Plans to Dethrone Nike With Allen Iverson & Reebok, Ex-Agent Reveals

May 17, 2024 02:15 PM EDT

Get instantly notified of the hottest NBA stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

During a conversation with Joe La Puma at the Nike World Basketball Festival, Booker revealed Jordan’s impact on his childhood. He said, “That was my whole childhood. I always say I wish I had the shoe game that I had as a baby, as a teenager. Cause my mom and my dad had me right.” He added further, “I was born in 1996, so that’s Jordan 11s, Jordan 12s. So all my baby pictures, I’m flooded out. But it got harder as I got older”.

Booker’s love for Jordan’s is immense, but Booker’s practice of wearing Jordans during NBA games has come to an end due to his recent contract with Nike. D-Book recently signed a contract extension with Nike that promises a signature shoe line from Booker.

Jordan’s Cultural Impact

Jordan, as a brand, had an immense cultural impact, transcending their athletic roots. Since their debut in the 1980s, they have become an iconic fashion statement. Jordan sneakers revolutionized the sneaker market and left an indelible mark on streetwear culture. Young fans aspired to “Be Like Mike” and wear his sneakers, making them a status symbol.

“See a Bright Future”: NBA’s Problem Child Kyrie Irving’s Latest Project Draws Admiration From $160 Million Warriors Star

The sneaker culture associated with Jordan’s brand led to a devoted following, limited edition releases, and a resale market. Even today, Jordan sneakers symbolize sports, fashion, and street culture, highlighting their lasting impact on the broader culture.

Watch this Story:  “Outside of Steph Curry.. Most Lethal PG in the NBA”: Stephen A. Smith Sets Massive Expectations for Damian Lillard Following Bucks Move