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Nike’s partnership with Kyrie Irving for their exclusive Kyrie range of basketball shoes was terminated last year. The move was a blow to the multi-billion dollar company as well to the 8x NBA All-Star’s image. Kyrie’s best-selling basketball sneakers were only behind LeBron James among the current players. And now, his association with a Chinese brand is impacting Stephen Curry’s circle.

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Irving is one of the most controversial basketball players in the league. He always finds himself around controversies that tarnish his brand image, but he is a player who takes a stand and doesn’t back from it. However, the 2016 NBA champions’ addition to the brand is tarnishing the ambition of Stephen Curry’s teammate.

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Stephen Curry’s teammate gets a huge blow

Irving signed with Nike in 2011 after being drafted first by the Cleveland Cavaliers. However, things took a turn in 2021 when he criticized the latest signature shoe line as “Trash”. The eleven years sponsorship ended after Irving posted a link to a documentary containing antisemitic messages.

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USA Today via Reuters

Although Irving’s partnership with Nike got terminated on November 4 last year, he wore his Kyrie 3 sneakers in a few games covering up the swoosh with black tape. However, he had no takers for the next eight months until the Chinese shoe brand stepped and offered a multi-million dollar shoe deal for Irving.

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But how has his signing affected Stephen Curry’s teammate Klay Thompson’s ambition?

Read MoreAfter Damian Lillard Throws Loyalty Out the Window, Giannis Antetokounmpo Reacts to Proud Pairing With Stephen Curry

In 2017, the Chinese shoe brand introduced Klay Thompson as their latest signed athlete. Reportedly, Thompson signed an $80M shoe deal for the next ten years.

Thompson drew inspiration from NBA legend Michael Jordan’s impact on Nike. He wanted to be the face of the brand which he was until Irving’s announcement on his social media.

Who all have signed with Anta in the NBA?

The $29,810,000,000 Chinese shoe brand Anta may not be as popular as its US counterparts, but Klay Thompson ditched Nike for it years ago.

Similarly, another NBA great joined forces with the Chinese brand. Hall of Famer Kevin Garnett was the first among the NBA players to partner with Anta in 2010. The players who followed suit included Klay Thompson, Gordon Hayword, Alex Caruso, Kevon Looney, Terance Mann, Precious Achiuwa, and others.

Watch This Story: Where will Damian Lillard go?

Following the latest addition of Kyrie Irving, the Chinese brand now gets the biggest star power. And it has only fueled the boot battle off the court.

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Almas Saad

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Mohammad Almas Saad is an NBA Writer at EssentiallySports. Almas has over four years of experience writing about the sport he loves. He began right after college and has composed more than 500 stories. Almas developed a viral interest in the NBA while watching LeBron James play during his first stint for the Cleveland Cavaliers. He has been following the league for a decade now. Almas likes to stay updated about strategies, trades and injuries to further his understanding of the core-sport aspects of basketball he so loves to cover. By analyzing players and team performances and breaking down games, Almas adds to his insights to help him put forth an informed perspective. Almas also likes to write about football and has represented his high-school and college teams for basketball and football matches too. He organized a futsal tournament for his university, and his journalistic expertise isn’t limited to basketball as well. He spends his free time writing short stories and poems. His collection of stories was published in Writers’ Magazine in 2021. Almas also has an avid interest in human psychology.

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Bilal Handoo

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