Deion Sanders has gained many fans for doing stellar work for the Colorado Buffaloes. The Buffaloes currently sit 8th in the Pac-12 standings, having won four out of six games. This has led to interest in Coach Prime and the Buffaloes, which led to Sanders signing a deal with Amazon Prime for a documentary. Deion Sanders’ documentary deal at Colorado includes a dramatic license for producer and exposure for Colorado University.

But prominent figures in sports media like JJ Redick have an issue with Sanders letting his camera crew into the locker room. And LeBron James agrees with his fellow hooper.

LeBron James: A Flagrant Hypocrite

The Philadelphia 76ers are having their training camp at Colorado University. Deion Sanders is the football coach of the same university. The drama began when the Sixers coach Nick Nurse invited Coach Prime to motivate the Philly players. Sanders brought along his camera crew to film his speech.

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This didn’t sit well with media personality and former player JJ Redick. Redick took to Twitter to express his opinion. He said, “I grew up in the NBA. The teams I was on- we had plenty of motivational speakers. Some of them I really took a lot from & a few were impactful for our team. None of those talks were recorded and then posted to social media. What are we doing now? Is the locker room not sacred”.

LeBron agreed with Redick’s take and posted a story on his Instagram handle on October 6th, with the caption reading, “Couldn’t have said it better! Straight Facts!!!”

But not everyone is in agreement with LeBron and Redick. Many media outlets have come to the defense of Coach Prime. The DreamerPro Show host, Charles Tabansi, defended Sanders by saying, “For LeBron to be chiming in. If you (LeBron) release a docu-series that has behind-the-scenes footage, you’re going to look like a flagrant hypocrite. Let the guy (Sanders) live”.

Coach Prime and his endorsement deals

Deion Sanders had a unique career. He is on the list of very few players to play multiple sports professionally. Sanders played 14 seasons in the NFL, primarily as a cornerback. Sanders also played nine seasons of part-time Major League Baseball, earning around $13 million in MLB salaries.

LeBron James Goes Full Deion Sanders Mode to Send Warning to NBA World; Rapper Quavo, Ex-Lakers Teammate and Thousands More React

Due to his established playing career and superstar coaching reputation, Coach Prime has bagged endorsement deals with multiple brands. Sanders has endorsement deals with Pizza Hut, GMC, Van Heusen, and American Express. Deion also signed a seven-figure deal with Nike in July 2023. What are your thoughts on the situation? Is LeBron right? Or is the media overreacting? Let us know your thoughts in the comments below.

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