Giannis Antetokounmpo was a whirlwind that took the Bucks without warning. The Greek Freak dominated the court the moment he stepped foot inside. But that’s not what makes him special. Giannis loves Milwaukee and Milwaukee loves him back. Nigerian by descent and Greek by settlement, it was his choice to embrace Milwaukee. Not just as a sport or team, but for the love of the community.

That is also the reason Milwaukee warmly welcomed Damian Lillard. The fans patiently waited for over three hours for a glimpse of the Bucks’ newest addition. The rally organized in his honour surely shows Lillard just how much Milwaukee cares about the Bucks.

Milwaukee sees yet another Giannis Effect for the launch of their family venture

The Antetokounmpo brothers opened their first retail store in Milwaukee at the Trade Hotel yesterday. The opening witnessed fans in droves. AntetokounBros Shop was received with the same love and support Milwaukee has for Giannis.  

He posted a thank you note on his Instagram page, “Thank you for all the love and support Milwaukee“.

Read More: Milwaukee Bucks’ Legend Explained What Helped Giannis Antetokounmpo and Co. Grab the 2021 NBA Title

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All four brothers are partners in their latest venture. There is no doubt that this initiative will see just as much success as their careers.

Milwaukee’s love and support for Giannis Antetokounmpo isn’t just luck

Milwaukee has adopted Giannis as its own. A friend, son, hero, skilled player – he is each of these to everyone in the Deer City. But this did not happen overnight. The Giannis effect began when he signed with the Bucks on a five-year contract extension in 2020. The credibility it gave to Wisconsin is beyond anything words can convey.

He may be an elite athlete that many in Milwaukee will never even get to see in their lifetime. Yet, the effort Giannis takes to spend time with the local community is just one example of his dedication. Of course, the interest he takes in the betterment of the community has impacted the economic side greatly. The $50 million pumped into the city in the championship year of 2021 is one instance.

Pat Connaughton, said in Milwaukee Journal Sentinel, “People are watching Bucks games – they care about the Bucks winning; they don’t care about their social views, their political views or economic background. They care about the Milwaukee Bucks winning and coming together and rooting for their team.”

Watch This Story: After Lauding $4 Billion Team’s Damian Lillard Trade, Heartfelt Milwaukee Scene Wins NBA Veteran’s Heart

This was at a time when no one could agree on anything. It’s clear that Giannis’s arrival at the Bucks couldn’t have happened at a better time. And the preseason can definitely use the Giannis Effect as well.