Stephen Curry’s life isn’t slowing down anytime soon. Between training, parenting, and making game-winning shots, he’s also stepping deeper into business and philanthropy. Beyond the courts and cameras, Steph’s been working on something meaningful with Michelle Obama, promoting healthier lives for families. But last month, he took fans by surprise. It wasn’t another product drop or press conference. Instead, Curry quietly planned something intimate, powerful, and surprisingly personal, something that raised eyebrows, especially among his loyal followers.

On July 25, Curry hosted a private dinner at Cole’s Chop House in downtown Napa. No big press, just 75 guests. The event supported his Eat. Learn. Play. Foundation, which focuses on childhood nutrition, education, and safe spaces. From the reception at 5:30 p.m. to the multi-course feast that followed, everything was designed to impress. Guests enjoyed rare pours of Gentleman’s Cut bourbon, dry-aged NY strips, A5 Miyazaki Wagyu, and a dessert lineup that included bourbon-infused treats. Add in live music, a curated auction, and cocktails like the Popcorn Old Fashioned, and the evening screamed luxury. But with a $4,500-per-person tag, many fans wondered: why keep it so private?

Now, weeks later, Curry finally revealed the reason behind this move. He took to Instagram and shared a video from the evening, showing glimpses of him signing bottles, interacting with fans. In the caption, he wrote, “Moments in Napa with @gentlemanscutbourbon. 🥃 A couple weeks ago, my team and I hosted a private dinner at Cole’s Chop House with 75 friends, partners, and supporters, all in support of @eatlearnplay. Every dollar raised from the auction went directly to the foundation, that @ayeshacurry and I founded.”

So, was it a bourbon ad or something deeper?

The video showed more than just fancy plates and rare drinks. It featured Curry singing along, making surprise stops at Whole Foods and Archer Hotel, and dropping by 1331 Cocktails to try their Purple Reign mix. He explained, “Gentleman’s Cut is about celebrating the wins, big and small, with the people who matter. I appreciate everyone who made this day so memorable. Stay tuned!” For Curry, this wasn’t just a party. It was a statement. Just like his Eat. Learn. Play. work or past community efforts, it proved that his success is always tied to purpose. For Steph, that night was about heart, community, and sharing the joy behind the journey.

Ayesha trolls Stephen Curry after viral sprouts sprint, but his excitement was real

It started with Stephen Curry sprinting down an aisle, basket swinging, scanning shelves like he’d lost something important. Except what he was searching for wasn’t keys or snacks: it was bottles of Plezi Hydration, the sports drink he co-founded with Michelle Obama. “When I found out @drinkplezi was finally available at #sprouts nationwide… you know I had to run it #drinkplezi #PLEZiPartner,” Steph wrote on Instagram, announcing his new business move. And of course, behind the camera and in the comments, Ayesha was watching and roasting.

Her response was instant and perfectly timed. “Man’s running through sprouts.😂😂😂,” she commented, adding a playful nudge to Steph’s full-speed celebration. Anyone married knows the feeling of watching your partner get wildly excited and not missing the chance to tease them. But underneath the laughs, Steph’s run had meaning. Plezi Hydration isn’t just another brand. It’s a drink with 70% less sugar than the big names, no artificial ingredients, and added nutrients. It’s personal, too. Because when the Currys make something, they test it at home first.

“We allowed our kids to drive the entire back end,” Steph said, revealing Riley, Ryan, and Canon were his real taste panel. The rule? Flavor had to come first. That family-first approach won Michelle Obama over, too. She wanted something real for real kids, and Plezi had to pass the Curry kitchen test.

Now with Sprouts carrying it nationwide, Plezi is stepping into a $25 billion market dominated by giants. But Steph’s reaction reminded everyone it’s still about passion. His sprint showed just how excited he was. So while Curry continues his Philanthropy work, he doesn’t fail to keep the business side going alongside.