While the NBA has an exciting weekend planned ahead, Stephen Curry is also doing his part to ensure maximum fan entertainment. Under Armour and its offshoot, Curry Brand is joining fans at NBA All-Star 2024 with a pop-up activation, “Curry’s Gameroom,” at the Circle Centre Mall in downtown Indianapolis. The pop-up is reminiscent of the classic arcade game of the 1990s and aims to merge the nostalgic experience with Stephen Curry’s modern style.

The fans visiting on-site will have access to various arcade games, including ice hockey and pop-a-shot, the latest All-Star-inspired sneakers and apparel, and a chance to meet their favorite Under Armour athletes, Kelsey Plum, Diamond Miller, Jarace Walker, and Ty Harris.

Apart from fan engagement, Curry Brand will also serve a social purpose at the All-Star weekend. For every single point scored during the 2024 All-Star Game on Sunday, February 18, Curry Brand will donate $1000 to support Indianapolis Public School’s (IPS) middle school basketball programming.

In addition, it will team up with the Positive Coaching Alliance (PCA) and Good Sports to bring about positive change in youth basketball in Indianapolis, starting with coach training for Indianapolis Public School (IPS) basketball coaches. This will just be one of the many to come as Curry Brand and PCA plan to provide positive youth development for all IPS coaches throughout the next year.

Then on Friday and Saturday, Curry Brand will host local basketball teams within Curry’s Gameroom for a special surprise, along with the chance to interact with Under Armour athletes.

New All-Star-inspired Curry Brand launch

For the All-Star weekend, Curry Brand is unveiling the new Curry Jam Collection, available for purchase at “Curry’s Gameroom.” The footwear collection includes the Curry 1 Retro, featuring the iconic “He’s On Fire!” catchphrase and flames blazing across the upper in the classic video game colorway. Also featured is the Curry 4 Low Flotro, inspired by Stephen’s 2018 All-Star PE, along with the Curry Splash, which draws inspiration from the game graphics seen in releases under Midway and EA Sports.

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Along with the Curry Jam collection, Under Armour will release two new FUTR X ELITE colorways during this year’s All-Star Weekend. The FUTR X ELITE footwear blends UA Flow technology, which replaces the traditional rubber outsole with a lightweight sole, with an IntelliKnit upper that provides breathability and unique dynamic compression for all-around comfort.

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