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Stephen Curry’s $3,360,000,000 Worth Co. Comes up With an Exclusive Initiative for the Next-Gen NBA Stars

Published 08/11/2023, 3:52 PM EDT

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USA Today via Reuters

From his remarkable career on the basketball court to his groundbreaking business ventures, Stephen Curry continues to push boundaries. He is doing everything to make new investments, in his brands and for next-gen NBA stars. Curry Brand, under the umbrella of Under Armour, has taken a remarkable step that’s set to impact promising athletes.

His company, valued at a staggering $3,360,000,000, has launched an exclusive initiative for the next generation of NBA stars. 

The newest addition to the curry camp collection 

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Curry Brand has launched a recent addition to its shoe collection, specifically designed for the best high school players in the country. The brand partners to provide next-gen stars with access to the best training and shoe technology.

The official caption of the Instagram post reads: EXCLUSIVELY designed for the best high school players in the country. the CURRY CAMP COLLECTION is available now”.

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The Curry Camp is a training program for the next generation of NBA stars. The program will provide young players with access to the best of Under Armour’s shoe technology, as well as training from Curry himself. This is how Curry is investing in the future of basketball. His brand is helping to ensure that the next generation of NBA stars has the resources they need to succeed.

Curry Camp Collection also features four other shoes 

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The first shoe in the collection is the Curry Flow 9. This shoe was designed and marketed around Curry’s signature speed and agility. It featured a new flow midsole surface. The second and third are Curry 9 and Curry 3Z5.

READ MORE: Stephen Curry Used This $14 Billion Company to Build Almost a Billion Dollar Net Worth

Both of the shoes also had a new traction pattern that is designed for grip on both hardwood and outdoor. The fourth and final shoe in the collection is the Curry Flow 9 Low. It is designed for Curry’s guards who want a more agile and responsive shoe. His life and career inspire each shoe.

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The Curry Camp Collection is a celebration of Stephen Curry’s journey; from a young boy playing basketball in the park to a two-time MVP and three-time NBA champion. The collection is sure to be a hit with Curry fans of all ages.

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Written by:

Chetan Kumar

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Chetan is an NBA content writer at Essentially Sports. Being an active basketball player since his school days, he has always been a dedicated follower of the NBA. His passion for the game has drove him to pursue a career in sports journalism.
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Edited by:

Saumya Khanduja