The fashion industry and the basketball world are closely connected. When players with big names like LeBron James, Stephen Curry, Luka Doncic, etc, wear a particular outfit of a brand, they have the power to influence the common people to buy the products of that brand. So, because of that, some brands collaborate with basketball stars by paying them a hefty amount and start a clothing line using the player as a selling point.

The 4x NBA champion Curry in particular is known to support Black designers by wearing the outfits made by them and promotes their brand to a global audience. For this initiative, he has partnered with Rauteken and hopes that this one-of-a-kind collaboration will magnify the voices of Black designers and promote their pieces in the fashion industry.

Recently, he rocked an outfit designed by the Nigerian-born designer Taofeek Abijako and took to Instagram to share that he’s blessed to support a talented designer like Abijako.

Due to the partnership with Rakuten, Curry will not only wear and promote the outfits of the black designers but he will also host conversations with them and get to know their inspirations and stories. Even though he is neither a designer nor a fashion mogul, Curry believes in creatively highlighting the amazing ability for the rest of the world to see. Apart from Taofeek Abijako, many other designers will be a part of his collaboration with Rakuten.

Stephen Curry and his impressive lineup of designers

Stephen Curry shows his enthusiasm for utilizing his position to provide equality in an industry that needs it. Due to his initiative, he is able to collaborate with designers like Advisry, Des Pierrot, Head of State, Pierre Blanc, and Savant Studios and give them the platform to showcase their talents. In an exclusive interview with PEOPLE, Curry even expressed his enthusiasm for the project, saying, “I’m excited for the world to see these designers on a new stage.”

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Curry’s dedication to supporting and promoting people of color goes beyond the basketball court. He views his position as a blessing since it allows him to reach a worldwide audience and discover innovative methods to help people who deserve his support and attention. The 35-year-old’s endeavor not only showcases his style but also has a significant influence on the fashion industry by promoting diversity and equality.

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