Jaylen Brown has finally made the move! No, we are not talking about his crafty moves on the court. But for months, he has been involved in a rather very public beef with Nike following his controversial snub from the Paris Olympics roster. And JB might just have taken that feud a step further by ‘ending’ his three-year sneaker-free tie-up and officially entering the market as Nike’s competition! If you’ve been following the Celt, you might’ve seen him wearing a mysterious pair of black and gold hoops sneakers several times.

What brand are they? Many of you would have wondered. As it turns out, the sneakers belong to Jaylen Brown’s very own sportswear brand, 741, that he unveiled on Tuesday. Known as ‘Rover – Black Moon’ the unique-looking sneakers are available to pre-order on the brand’s uniquely designed futuristic website with a cryptic video of the hooper dribbling and will hit the shelves on October 22.

As far as the 741 brand goes, the reigning champion reportedly “turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand.” Yes, amid his ongoing beef with Nike and his recent success with the Cs, a lot of their competitors would likely have approached the superstar for a potential sneaker deal.

About two months after inking a $304 million deal with the Boston side, he had a bigger goal in mind- “The understanding of ownership and value is what’s important for the next generation of athletes. It’s time to think different and be different… create new ideas. It’s time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.” Moreover, Jaylen Brown aims to have a much deeper impact with the 741 brand.

Taking inspiration from Kobe Bryant and the whole meaning behind Jaylen Brown’s new brand’s cryptic name

Well, Jaylen Brown has certainly been on a generational run this year both on and off the court. First, he bagged a championship and a Finals MVP trophy. And now, he has entered the sportswear industry as a brand owner. Surprisingly though, he got inspiration to create his brand from a legend of a rival team. “Kobe’s journey taught me about being fearless and pushing sports, along with society, to new heights. That’s the mindset I’m bringing to 741.”

Being a Black Mamba fan for years, JB was inspired by his vision to impact change. The name 741 also has deep connections with that vision, as Jaylen Brown associates strongly with these 3 numbers. They represent spiritual awakening-wisdom-understanding, hard work-stability-practicality, and new beginnings-creativity-independence, respectively.

“741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership,” he added. Moreover, the brand also has a clear mission, “To empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field.” Surely, this could mean trouble for Nike in the future as now they have one more competitor to worry about. And maybe, this was Jaylen Brown’s way to put an exclamation mark on the feud that has captivated fans for months.

Thoughts?

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Before leaving, do watch the Dual Threat Show hosted by BG12 where Bulldogs’ Asia Avinger details her experience with Kobe Bryant, her WNBA ROTY picks, and more in the video below.