$2.5 Billion Rich Jay-Z Introduced Rookie Kevin Durant to his Agent Who Would Help ex-Thunder Star Build $300,000,000 Empire

Published 09/29/2023, 1:45 AM EDT

Follow Us

via Imago

Jay-Z needs no introduction, but what he did for Kevin Durant needs mentioning. The world-renowned two-time NBA champion and Olympic gold medallist met the man who made his future through the $2.5 billion rapper. Jay-Z’s agent, then working as the Vice President at Roc Nation, was introduced to a rookie Durant when he was at a Jay-Z concert at the Garden.

America’s Favorite Video Today

Needless to say, KD was only 18 at the time and there wasn’t much to do. But they shared a love for basketball and hip-hop. Eventually, this common ground led to a beautiful friendship first and a flourishing business empire later.

Kevin Durant’s debut into the business world

ADVERTISEMENT

Article continues below this ad

Rich Kleiman shares how he started his relationship with Durant in an interview with Matt Barnes and Stephen Jackson on “All The Smoke.”

2012 was the year that Kleiman officially became KD’s agent/manager. From there, it was an uphill graph for the duo. In 2016, they launched their Thirty Five Ventures investment company (35V) with the media company Boardroom sitting at the centre.

Trending

Get instantly notified of the hottest NBA stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

The Boardroom personifies everything that Durant and Kleiman embody. They have invested in 100 early-stage companies that reflect their mutual passion for pop culture, sports, music, entertainment, and more.

The Future of Kevin Durant-Rich Kleiman saga

Durant has always said he wants to keep playing until he can’t anymore. Turning 35 today, the two-time NBA Finals MVP is nearing the end of his NBA journey. But he is still a formidable force in the court. Subsequently, his business journey is on a steady incline.

ADVERTISEMENT

Article continues below this ad

USA Today via Reuters

From the moment I met Rich, it was clear to me that he really understood the basketball world, really understood the business world, and also was just a very real and genuine person,” KD told Forbes in 2021.

Ever since his partnership with Rich Kleiman, Durant has only seen positive growth. Kleiman and Durant are investing in just about every domain. Some of the projects under 35V/Boardroom include SWAGGER with Imagine Entertainment and Apple TV+, “Two Distant Strangers” on Netflix, and “NYC Point Gods” on Showtime. The Executive Director of Durant Family Foundation and one of the Board of Directors at New Heights Youth, Inc., KD is giving back to his community.

ADVERTISEMENT

Article continues below this ad

Watch This Story: “Without Kevin Durant, LeBron (James) Got Steph in His Backpocket”: Ex-Teammates Give Lakers Superstaran Upper Edge for the 5th Ring

Kleiman’s hunger for business is also ever-present. He has mentioned his childhood dream of being part of an NBA organization, like Leon Rose or Bob Myers. If Durant retires soon, can Rich make his dream come true with his trustworthy partner?

SHARE THIS ARTICLE :

ADVERTISEMENT

Written by:

Geisha Pulimoottil Don

618Articles

One take at a time

Geisha is an NBA content writer at EssentiallySports. Having years of experience as a content writer, she focuses on providing in-depth coverage of the basketball entities. The increased use of technology in studying the game and its intricacies intrigues her.
Show More>

Edited by:

Bilal Handoo

ADVERTISEMENT

ADVERTISEMENT

EDITORS' PICK

America’s Favorite Video Today