Just a year ago, Jaylen Brown inked a historic five-year $303.7 million deal to secure his future with the Celtics. Knowing that he would continue to live in Boston for the foreseeable future, JB revealed his vision of bringing the ‘Black Wall Street’ to the sports town. And his idea is finally starting to take shape as Brown announced the launch of his non-profit initiative Boston XChange.

With the idea of empowering creators from underrepresented and historically marginalized communities, the venture aims to provide the best resources and opportunities for every aspiring influencer and artist.

To make this dream a reality, Brown aims to generate $5 billion of generational wealth by partnering with multiple big and small investors so that the money can be used to help budding entrepreneurs. And despite BXC being in the early stages, the Celtics superstar has already onboarded big-name partners, including Harvard, MIT, and Roxbury Community College, along with several other local organizations that also work toward helping the community.

Addressing the importance of teamwork in the latest press release, Brown said, “True systemic change requires collaboration, shared vision, and collective impact. By working with community partners, thought leaders, and cultural influencers, we can create a powerful network of support and innovation.”

Moreover, he has complete faith in his new venture, bringing a major change in the city of Boston. “The launch of the Boston XChange is a key component of this strategy, providing a dynamic hub for these collaborative efforts. Together, we can close the wealth gap and transform Boston’s economic landscape, ensuring that every individual has the opportunity to thrive and succeed.”

In this mission, he is not alone. There’s another Celtics’ superstar dedicated to this mission.

Fellow NBA Champion joins Jaylen Brown’s vision

As Jaylen continues to take massive strides toward helping the underprivileged, he is set to collaborate with his Celtics teammate Jrue Holiday in a unique initiative. Well, JB’s Boston XChange and Jrue and his wife Lauren’s foundation JLH fund have partnered to launch the Boston Creator Incubator + Accelerator. As the name suggests, their entire purpose is to provide visionary creators from under-invested communities with the best resources and technology to thrive.

“By supporting under-invested creators, we’re working to close the billion-dollar racial wealth gap in Massachusetts,” the organization remarked.

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So, anyone who uses video, music, or any other creative medium that influences or helps shape the culture and promote the historically marginalized and underserved communities can benefit from Brown and Holiday’s initiative. “Jrue and I are excited for Jaylen and what the Boston XChange will mean for Boston’s creators,” Lauren Holiday said about the new partnership.

Moreover, Brown hopes that when his tenure with the Celtics is over, he is remembered as more than just a basketball player. “It can be part of my legacy while I’m here in Boston,” JB said upon the launch of Boston XChange.

Just like Brown has accomplished all that he wanted on the NBA court and more, hopefully, he will continue to do the same with his off-court ventures that give back to the community. What are your thoughts?

Before you go, do not forget to check out this crossover between BG12 and Georgia Bulldogs star Silas Demary Jr.