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USA Today via Reuters

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USA Today via Reuters

The one thing that drives any player to come out every day and give their best is the fans. Decisions are made about driving fan engagement around the sport. The NBA is no different. As one of the most popular games in the world, the league is constantly trying to reinvent itself in order to stay relevant. 

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This year two big changes made to the games were the introduction of In-season Tournament and Load Management. NBA Commissioner Adam Silver claimed that this was to give the fans everything that was being advertised. The former in particular is to draw more casual fans into watching, who would previously only do so after Christmas or for play-offs. 

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The financial benefits of the format

Players are not the only ones benefiting from these games. As per Front Office Sports, the chasing staff of each team will also reap the profits of their good performances. 


Reportedly, the head coach of the winning team will receive $500,000 in winnings. The runner-up will earn $200,000 and the semifinalists will make $100,000, while the quarter-finalists will be taking $50,000. Assistant coaches will have a prize pool that will pay them 75% of what their head coaches earn. 

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This is quite similar to the player compensation structure, wherein winning teams receive a salary of $500,000. The players whose team finishes in second place will receive $200,000. In addition, the losing individuals in the quarterfinals will receive $50,000 each, and the teams that lose in the semifinals will receive $100,000.

This way, Silver hopes that everyone benefits from the games, and in the end, the fans are drawn in to watch and cheer their favorite teams. 

The in-season tournament and load management 

Ever since its introduction, load management has been a point of contention for many. According to this rule, teams are restricted from resting “star players”, especially during multiple games. The star players are anyone who has been featured in the All-Star teams. Failing to do so will result in fines imposed on the teams.

Read More: Do Load Management Fines Exist in NBA In-Season Tournament?

This move bought concerns about injury and the sustainability of stretching a player’s game time throughout the season. Silver did clear it out that in case of any major injuries, teams could opt to sit them out. But this had to come with prior notice with full explanations.

While this may seem a bit too excessive, it is understandable that the league is trying to ensure engagement and viewership. It is not just the NBA as sports authorities around the world are trying to make their respective games more interesting to the audience in order to maintain their steady cash flow and make themselves more accessible to the current generation. But, on the other hand, there are arguments that in trying to do this, the games are losing their originality. What are your thoughts on this? Let us know!

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Ruth John

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Ruth John is an NBA Primary Editor at EssentiallySports. With over two years of experience in content creation, Ruth began her journey at ES as a writer covering live game reports sprinkled with a few off-court pieces delving into the players’ everyday lives. In her role as an editor, she is focused on ensuring that every piece she puts out has something unique to offer to the reader. As much as she helps the writers, every day is a learning curve for her as well, with the chance to see things from different perspectives. Ruth owes her love for basketball to her cousins, who forced her to watch them as they hogged all the TV time. Now she watches it just for the love of it, albeit all alone by herself. Besides writing, she spends most of her time catching up with the latest Netflix series or listening to Joji’s entire discography with no skips.

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Sameen Nawathe

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