Years after retiring from the NBA, Shaquille O’Neal has continued to flourish and accumulate a fortune. His smooth transition into Hollywood and other business ventures have aided him in this quest. However, one thing he will likely be the proudest of is his successes with his numerous franchises.

Just as the Los Angeles Lakers legend elevated his dominance on the court to unprecedented heights, he has exhibited the same dominance in the franchise game. He owns about 155 Five Guys Burgers and Fries locations, 40 24-Hour Fitness Clubs, and 17 Auntie Anne’s Pretzels. In addition to all this, he owns a host of other businesses.

Shaq has a net worth of around $400 million owing to his business exploits and 19 spectacular seasons in the NBA. The big man also has a Ph.D. in Education and a Master’s degree in Business Administration. However, despite all this wealth and education, Shaq uses musical tycoons Chris Brown and Rick Ross’ strategy to manage all his franchises.

Chris Brown is known for making people groove to his vocals; however, he has played a great hand in the franchise game as well. The artist is said to own around 14 Burger King franchises. Rick Ross, on the other hand, owns around 25 Wingstop franchises.

The two music industry giants have found tremendous success in the franchise game thanks to a three-step strategy, which is also used by Shaquille O’Neal.

Shaquille O’Neal has employed the same franchise management strategy as Chris Brown and Rick Ross

Shaquille O’Neal, Chris Brown, and Rick Ross have employed the same strategy to manage their franchises.

READ MORE: Shaquille O’Neal’s Massive Food Venture, That Cost $1.4 Million per Location, Expands Into Texas With 3 Big Shot Businessmen

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Firstly, the three did extensive research before buying into a franchise. They did research about the inherent working system in their franchises, considering they have little to no time to devote to the day-to-day growth of a new business. Simply put, they will invest in a franchise only once the franchise has established a working system that regularly generates solid revenue without them having to visit all of their franchises.

Second, it’s about buying into a passion point. This implies that before investing in a franchise, one should consider whether or not they are passionate about the business. The Big Diesel once stated that anytime he looks at a possible franchise business, he only invests if he personally loves the product.

The third and last strategy is to invest in a franchise that has strong goodwill and then maintain that image. Goodwill is something that can arguably take years to build but only seconds to get destroyed. As a result, it is important to maintain that.

Shaq once said that he does not invest in an effort to get a big hit. He only invests when he believes it will change people’s thoughts and lives.

WATCH THIS STORY: 3 wild old tweets by Shaquille O’Neal that he would much rather forget now

Fair to say, Shaquille O’Neal has dominated this aspect of his stellar career as well. What do you think of the three-step strategy? Let us know your views in the comments below.