“Energy That Surrounds Him”: NBA Insider Speaks About Kobe Bryant’s Business Ventures

Published 06/20/2021, 11:11 AM EDT
EL SEGUNDO, CA – OCTOBER 01: Kobe Bryant arrives at Time Warner Cable Sportsnet launch party held at Time Warner Cable Sports Studios on October 1, 2012 in El Segundo, California. (Photo by Michael Tran/FilmMagic)


Despite being a legend on the court, Kobe Bryant thrived outside the court too. The five-time NBA champion quickly started many business ventures outside basketball.

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Bryant signed a deal with Nike in 2003 as the brand hoped for him to be the heir to Jordan’s throne. The company grew alongside Kobe’s brand. Further, Bryant was successful in setting up a venture capital firm Bryant Sibel, which is worth 2 billion dollars in assets right now. Companies like Dell and Alibaba are some companies Kobe has invested in.

The reputation of the ‘Black Mamba’ brand in recent years is quite incredible.

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BEVERLY HILLS, CA – MAY 03: Retired NBA Champion, CEO, Kobe Inc., Kobe Bryant speaks onstage during 2016 Milken Institute Global Conference at The Beverly Hilton on May 03, 2016 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/Getty Images)

NBA insider on Kobe Bryant

Notably, the business ventures of Kobe are worth millions because of the passion he had for what he did. Being a legendary basketball player, he transitioned his skills to become a successful entrepreneur after his retirement. Likewise, NBA insider Rachel Demita spoke about how Kobe’s passion for life may be the reason for his success outside the court.

“Probably one of the most just like charismatic people I have ever met, just like the energy that surrounds him, it’s crazy. It was just insane like just unmatched with anybody, I feel like I’ve met and warm, and just like super passionate and nice and I’ve obviously interviewed a ton of people, but I feel super blessed I was able to work with him,” said Demita.

She spoke about Kobe’s commitment to the things he loved. The Los Angeles Lakers shooting guard was an incredible personality off the court as well.

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Business ventures of other NBA superstars

Kobe is not the only NBA star with a successful business. Jordan has his signature shoes- ‘Air Jordan’, while Magic was a well-known investor in the business world.

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However, there are many athletes who go broke after their illustrious careers. Allen Iverson was a prime example of that notion. But not Kobe.

Famous swimmer Michael Phelps spoke about the business capabilities of Bryan, who also endorsed McDonald’s, Sprite, Nintendo, and Turkish Airlines. The Mamba is the only player to win an academy award and an NBA championship in his career.

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In conclusion, Kobe was one of the most dominating superstars of all time. However, Bryant’s business ventures turned to be profitable because of his vision and passion. Despite being a fantastic player on the court, Bryant is one of the most successful athletes ever.

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Jacob Gijy

395 articles

Jacob Gijy is an NBA writer at EssentiallySports. Gijy finished his Masters in Counselling Psychology and worked in a hospital for 2 years before his passion for sports compelled him to find his way to sports journalism. A fan of the great Tim Duncan, he is always ready to pick up a debate with anyone who does not offer the centre the respect he deserves.

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