How Giannis Antetokounmpo Has Contributed to Milwaukee Bucks’ Financial Surge Since 2013

Published 07/21/2021, 6:00 AM EDT
Jul 6, 2021; Phoenix, Arizona, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) reacts against the Phoenix Suns during the first half in game one of the 2021 NBA Finals at Phoenix Suns Arena. Mandatory Credit: Joe Camporeale-USA TODAY Sports


The Milwaukee Bucks have booked themselves as the 2021 NBA champions. All thanks to their leading star, Giannis Antetokounmpo who has been a phenomenal Finals MVP this season. Other than bringing a ring to the franchise after 50 years, the Greek Freak’s presence has poured in dollars for the Milwaukee Bucks.

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Bucks’ 15th overall pick from Greece, Giannis Antetokounmpo, has outrightly grown alongside his city. He is a 5-time NBA All-star, 2020 DPOY, 2-time regular season MVP, and 2021 All-star MVP. Well now, he also holds a ring and a Finals MVP trophy at the age of 26 years. Ever since 2013, when Giannis was drafted by the Milwaukee Bucks, he has chased success with utmost hard work.

Jul 20, 2021; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) accepts the Bill Russell NBA Finals Most Valuable Player Award from NBA commissioner Adam Silver after game six of the 2021 NBA Finals against the Phoenix Suns at Fiserv Forum. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Milwaukee Bucks valuation increase since 2013 is mind-boggling

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Over the years, Giannis’ on-court dominance has advantaged his franchise owners, Wes Edens and Marc Lasry, in minting big money. His transformation went hand-in-hand with Milwaukee Bucks’ financial surge since 2013. The Bucks currently value $1.86 billion as compared to $312 million when Giannis was drafted. Their valuation through 2013-2021 is +500% that prominently beats the average NBA team’s +330%.

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These numbers have multiplied in numerous folds. And now, the Bucks stand as the 19th-highest valued team in the NBA. Without a doubt, their star man has lifted the franchise to championship-level existence in the league.

Giannis Antetokounmpo significantly attracts Milwaukee fans to the arena

The valuation of a league team comprises several factors, one of them being fans’ attendance. Giannis Antetokounmpo has surely hit the legendary list of players after winning the 2021 championship.

Even before this tremendous success, Giannis woke Milwaukee city with hope in the past years. Ever since fans have filled the arenas in heavy numbers. In 2019, Bucks has 36 sellout games, the most of all time. That proves how eager Milwaukee crowd stands have been in this 50-year dry spell.

Jul 20, 2021; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) and Milwaukee Bucks forward Khris Middleton (22) celebrate after winning game six of the 2021 NBA Finals and the championship against the Phoenix Suns at Fiserv Forum. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

The Bucks forward has ridden along with his team from the moment he stepped into the league. With Khris Middleton on his side, Giannis has changed the face of this franchise in every aspect. Other than proving to be one of the best in the league, his worth is largely witnessed in Milwaukee’s value and revenue.

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Pavni Ahuja

432 articles

Pavni Ahuja is an NBA writer at EssentiallySports. Housing a keen interest in sports journalism, she is pursuing an undergraduate Journalism degree from Christ University. Pavni is an ardent fan of the NBA, with prior district-level playing experience in basketball.

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