NBA Insider Reveals Why Michael Jordan is Criticized in League Circles for His Style of Ownership

Published 05/27/2021, 6:55 AM EDT
FILE – In this Feb. 12, 2019, file photo, Charlotte Hornets owner Michael Jordan speaks to the media about hosting the NBA All-Star basketball game during a news conference in Charlotte, N.C. Jordan spoke to his Hornets players recently via video conference call about what it takes to be a champion, emphasizing the need for accountability, even if it means making teammates comfortable (AP Photo/Chuck Burton, File)

There are no doubts about Michael Jordan and his personality on and off the court. He was the greatest basketball player of all time, and his ability to control the games enraptured fans and players all over the world. The Chicago Bulls won the NBA title 6 times when Jordan was at the helm.


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However, recently, NBA Insider criticized his management skills and talent acquisition, which has not been up to the mark during his tenure. Having changed the name of his team from Charlotte Bobcats to Hornets was a spring in his step. But, the franchise has struggled to attract the best players despite Jordan’s presence on the team.

Yet, the Charlotte Hornets reached the play-in tournament this time around, and this could be the start of something special.


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Michael Jordan needs to build a good roster

Jordan took ownership of the team in 2010 as he wished to win an NBA championship. He had mentioned earlier how one championship for the Hornets is equal to the six he won in Chicago. The sheer desire to be the best is clear.

LOS ANGELES, CA – FEBRUARY 18: NBA legend and Charlotte Hornets owner Michael Jordan is on stage during the unveiling of the 2019 NBA All-Star game logo and city, being hosted in Charlotte, North Carolina next year, during the 2018 NBA All-Star Game at the Staples Center in Los Angeles, California on February 18, 2018. (Photo by Philip Pacheco/Anadolu Agency/Getty Images)

But the team has not improved under ‘His Airness’. Recently, NBA Insider criticized Jordan for being lackadaisical in his approach.

The Hornets have an alarming record of 464-651 under Michael Jordan. They have created unwanted records in recent years as they went 7-59 in the 2011-12 season. Losing Kemba Walker in the free agency was also a step back for the franchise. Appointing personal friends as executives, or the lack of scouting knowledge are some problems that the franchise faces, under his leadership.

CHARLOTTE, NC – NOVEMBER 5: NBA Legend and Charlotte Hornets Owner, Michael Jordan looks on during a game between the Indiana Pacers and the Charlotte Hornets on November 5, 2019 at Spectrum Center in Charlotte, North Carolina. (Photo by Brock Williams-Smith/NBAE via Getty Images)

Although his motivation to be the best is unmatched, his decision-making upstairs is not exemplary. The failure in his scouting system is clear to see as many players are underperforming. But this is Michael Jordan, and he always has tricks up his sleeve.

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The emergence of LaMelo Ball

Despite the Hornets getting knocked out by the Pacers in the play-in tournament, there are hopes that the franchise will create an identity. Snapping up LaMelo Ball in the draft proved to be a success as he is the favorite to win the NBA Rookie of the Year.

Ball averaged 15.7 points, 5.9 rebounds, and 6.1 assists per game in the regular season. The emergence of this point guard is noteworthy.


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May 9, 2021; Charlotte, North Carolina, USA; Charlotte Hornets guard LaMelo Ball (2) drives to the basket against the New Orleans Pelicans in the second half at Spectrum Center. Mandatory Credit: Nell Redmond-USA TODAY Sports

Players like Hayward and Bridges will be key in the future. But the onus is on Ball to provide the spark the team had lacked in recent years.

The future is looking bright for the Hornets as the acquisition of talented players has improved the team’s morale. Although Jordan’s expertise in management is still in doubt, having the greatest basketball player as an owner is something to wish for. The responsibility to improve the Charlotte Hornets clearly on his shoulders.


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Jacob Gijy

108 articles

Jacob Gijy is an NBA writer at EssentiallySports. Gijy finished his Masters in Counselling Psychology and worked in a hospital for 2 years before his passion for sports compelled him to find his way to sports journalism. A fan of the great Tim Duncan, he is always ready to pick up a debate with anyone who does not offer the centre the respect he deserves.