Almost a decade ago, the Los Angeles Lakers legend Kobe Bryant invested in one of the major sports drink brands in the country. In 2021, the Lakers legend’s estate reportedly earned millions of dollars from the said sports drink brand, after Coca-Cola acquired its remaining stakes. Coca-Cola, which already owned a 15% stake in the said brand, purchased the remaining 85% stake for $5.6 billion in cash in 2021. Recently, the same brand got knocked off from the UFC by Logan Paul and KSI’s popular drink brand ‘Prime’.

The major sports drink brand whose acquisition paid millions to the Black Mamba’s estate is none other BodyArmor. BodyArmor is a sports drink which provides superior hydration to the body. The sports drink has associated itself with the combat community for a long time. However, recently, the newest competitor in town, ‘Prime’ knocked it off from the one of the biggest markets in the combat community.

‘Prime’ knocks off BodyArmor to become the UFC’s official sports drink

Just like BodyArmor, ‘Prime’ is one of those sports drinks which provide hydration to the drinker’s body. Paul and KSI launched it in 2022. Within one year, it started breaking records in sales owing to the YouTuber duo’s supreme marketing skills and big platforms for advertising. Soon the drink became popular enough to associate itself with probably the biggest franchise in the combat community. Recently, the prestigious mixed martial art organization and the sports drink brand announced a multi-year global marketing alliance. In other words, ‘Prime’ became the official sports drink of the UFC replacing BodyArmor.

Trending

Michael Chandler Handed Sad Update on Conor McGregor Fight at UFC 303 – “He’s Not Going to Get Pay-Per-View Points”

April 24, 2024 07:47 PM EDT

“A MF Grabs Me” – Shaquille O’Neal Almost Came to Blows With UFC Star During Camp in Hawaii, NBA Legend Reveals Untold Stor

April 25, 2024 08:24 PM EDT

Violently Threatening Conor McGregor Takes a Bad Turn for 50 Cent as UFC World Condemns Rapper After Beef Resurfaces

April 23, 2024 01:53 PM EDT

“Bubble Gut From High HGH Abuse” – Joe Rogan’s Dire Health Concern Flares Up as Fans Worry About UFC Commentator

April 16, 2024 05:03 AM EDT

Dana White’s Approval Backfires on Diego Lopes, Purse Withheld Along With Arman Tsarukyan at UFC 300

April 26, 2024 07:41 AM EDT

Get instantly notified of the hottest UFC stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

With this global marketing alliance, the brand of KSI and Logan Paul would soon be a household name, if it wasn’t already. Interestingly, due to the extensive global reach of the UFC, the drink would be exposed to an estimated 900 million viewers.

How much money did the Kobe Bryant estate exactly receive after Coca-Cola acquired BodyArmor in 2021?

Apart from being an elite basketball player, Kobe Bryant understood business very well and invested in various start-ups and companies. Therefore, most of those investments gave the Lakers legend a massive amount of money in return. Likewise, in 2014, the five-time champion invested a mere $6 million in BodyArmor in exchange for a 10% stake in the company. As a result of this, in 2021, the Black Mamba’s estate was reportedly paid $400 million after Coca-Cola fully acquired the aforementioned company.

Anderson Silva’s Son Joins Thousands Mourning NBA Legend Kobe Bryant & His Daughter’s Death Anniversary

What are your thoughts on ‘Prime’ replacing BodyArmor as the official sports drink of the UFC? Please let us know in the comments below.

Watch this story- Tears of joy flow as Vanessa Bryant reveals latest photos of Kobe Bryant’s youngest daughters