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After Disheartening Failure With HBO, American Company Looks at Shaquille O’Neal, Tom Brady & Hollywood for a Second Chance

Published 01/30/2024, 10:06 AM EST

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Shaquille O’Neal, Tom Brady, and some other notable celebrities are set to collaborate with Axios. The American company was previously in business with HBO. However, after a few years, their deal fell off and since then Axios has been on the lookout for a comeback.

At last, they’ve found some remarkable people for that. Their new collaboration roster is stacked up with some of the biggest celebrities in the game and their companies are set to launch an array of new shows for the public.

NFL legend Tom Brady’s Shadow Lion, Chrissy Teigen’s Huntley Productions, and Shaquille O’Neal’s Jersey Legends Productions are all in for the new collaboration. CEO and co-founder VandeHei said, “Entertainment programming is a natural next step for Axios, using engaging documentary storytelling to make audiences smarter, faster about the ever-changing world around them.” One such engaging documentary in the works is what Shaq and his company are working on. The upcoming documentary series will be based on the recent policy change that led to NIL valuation in the NCAA becoming a reality.

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The show titled The Money Game will launch on Amazon and is being made in collaboration with Shaq’s Jersey Legends Productions and Campfire Studios.

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Shaquille O’Neal is lining up All-Stars’ for the new docu-series

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The Money Game is going to feature Angel Reese and Olivia Dunne. The series will take a deep dive into the 2023-24 season for the LSU athletes and will shed light on the impact that the NIL valuation has brought onto the lives of these athletes. This docu-series is made with the intention that it should not just attract the fans of the sport but also those people who are interested in how the business of a sport works. After all, the NIL policy has brought millions of dollars into the game and the athletes are now getting a fair share of the profits made through their name, image, and likeness.

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Reese, Dunne, and Bronny James are some of the biggest beneficiaries of the NIL policy. Their valuation has reached millions and these emerging stars are signing new deals one after the other. The docuseries will provide insight into how this monumental feat was achieved for the betterment of college sports. Money is a big motivational factor, this will further promote the culture of sports in a country that already boasts some of the best athletes in the world.

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Written by:

Prateek Singh

918Articles

One take at a time

My introduction to basketball was through Kobe Bryant. Soon enough, I was hooked to his game and although I started with being a fan of his, I also became a fan of basketball. To this day, Kobe remains my reference and guide as I try to navigate through life.
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Edited by:

Caroline Joseph