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After Leaving America’s Chocolate Capital Impressed With $28,000,000 Mansion, Shaquille O’Neal Takes Big Chicken Venture to 13 Million People

Published 09/13/2023, 7:15 AM EDT

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While his business ventures are among the most varied for any athlete, Shaquille O’Neal does follow the common investments too. Between sneakers (the affordable kind) and the pursuit of ownership dreams, the big man is making smart decisions. However, the most common of the lot is his investment in a fast food chain. Whether it be Magic Johnson or LeBron James, most athletes take up this guaranteed market for success. But, Big Diesel is among the most active in expanding the empire.

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Even though his takeover of Texas is in full swing, his sights are now on another state. Notably, it’s the state where some residents are considering moving into Shaq’s mansion.

Shaquille O’Neal brings his business to Pennsylvania


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One of Shaq’s biggest projects remains his association with Big Chicken. Partnering with Las Vegas-based JRS Hospitality and the Authentic Brands Group, the restaurant chain has quickly taken over America. So much so that nearly two dozen new outlets have, or will, launch in over 14 different states.

However, one of its biggest expansion points is coming to the state of Pennsylvania, called the ‘Chocolate Capital’ for hosting the town of Hershey.


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As reported by wfmz, the fast-casual chicken concept will be expanding its domain in the state in a major way.

Pairing with established family entrepreneurs, the chain will look to expand into multiple markets across the entire area. Among the first is an installation in State College, followed by another two in the Lehigh Valley and the Wilkes-Barre/Scranton areas.

The association with family entrepreneurs lines up with O’Neal’s other partnership details. For a long time, the Miami Heat champion’s partnerships have formed out of trust and respect, as opposed to money.

It is a concept he brings to Big Chicken as well, which pairs his home-cooked childhood favorites with modern flavors. But, Big Chicken isn’t the first time that the 4-time Champion has left the state of Pennsylvania in awe.

Shaq’s house leaves everyone in shock


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Boasting 12 bedrooms and 15 bathrooms, O’Neal’s Isleworth mansion is spread across three linear acres. With more than 30,000 square feet of living space, the estate is as prolific as the 7-footer himself. 5 years ago, when he put it up for sale, among the interested parties were certain residents from the state of Pennsylvania. And you can understand why they might be impressed!

Whether it be the 95-foot-long pool and spa area or full-sized basketball court, the house is a testament to the incredible net worth the Los Angeles Lakers legend has amassed. Further, the mansion also has a private media room and home theater. In addition, three fireplaces and a dock speak volumes of the luxury the house affords.

Such luxuries are commonplace for the four-time champion. After all, he has diversified his investments. From staples like car washes to unproven commodities, like Esports, O’Neal’s business acumen takes him far and wide.


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Two years ago, the mansion was finally sold. However, O’Neal lost $17 million on his asking price. With Big Chicken taking over, could Shaq be on the hunt for more properties?

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Priyanshu Choudhary is an NBA Writer at Essentially Sports. Basketball has been his favorite sport for over a decade, and he has written close to 300 articles. If asked what he loves about the sport, Priyanshu would cite the technique, the breakdown, the ebb and flow and the theatrics that have endeared him since 2009.
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Edited by:

Aakash Nair