Since the conclusion of the 2023 NBA season, Shaquille O’Neal has been on a major tear. Whether it was podcast or interview appearances, he kept his name fresh in the news cycle. After that, his attention shifted to his budding music career. While DJ Diesel continues to gain popularity, he’s quickly separating himself from the celebrity DJ tag. Instead, his focus is on being a “real” DJ.

With a keen business mind, The Big Aristotle?continues to embark into unchartered territory. Hence, his latest announcement, with a lure to rope in an even bigger reach.

Shaquille O’Neal chartering new waters

Even though his career as a basketball player is nothing short of legendary, the 7-footer hasn’t rested on his laurels. Instead, he continues to push the boundaries and grow his business empire. Whether as a sports analyst or as a DJ, Shaq’s ventures are one-of-a-kind. Yet, what separates him from other athletes following similar paths is a relentless drive to improve.

As a result, the Miami Heat champion undertakes many different endeavors in his various arrays. Thus, his latest Instagram announcement wasn’t a huge surprise.

Even though he continues to improve, with special competition from his son Myles, O’Neal is keeping up with the trends. As the concept of streaming gets more popular by the day, the 4-time NBA Champion is coming into the sphere.

For a man as passionate about the music industry, it was the next logical step. Taking to his Instagram, Shaquille O’Neal announced the launch of a new Live Streaming Show to his 32 million-plus followers.

However, he’s bringing a special prize to rope people in.

Shaq announces massive cash prize

As the video opens, the big man claims, “Whoever got the hottest record right now gets 2 stacks from me…2,000 cash.” ”

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However, DJ Diesel immediately corrected himself. “I made a mistake. 3,000 dollars.”?As music rolled in, the entire crew went crazy jamming to the tunes. But, when the song ended, Los Angeles Lakers legend had another shocking offer.

“I’ll tell you what. Send me something better than that – $5,000…Send me something hotter than that, you get 5,000…I’m waiting for all submissions right now.”?As the entire crew exploded into shock and cheers, the submission number popped up on the screen.

For a man with $400 million to his net worth, the sum of $8K is hardly much. However, understanding his marketing genius, the announcement immediately brings a ton of attention and engagement. Immediately, the Shaquille O’Neal live stream is a hit.

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