What is a legacy? Is it a compilation of accolades and recognition? Is it brilliance in your field? Or is it a long-lasting impact that continues to inspire people for generations to come? The answer in the case of Kobe Bryant could be all of the above. However, Mamba Mentality has been his legacy for quite some time. Since the term first came into existence, it has become a war cry, a chant of defiance, and a message of sustained perseverance, all at once. So, as a new launch gets underway, wife Vanessa was bringing those same messages to life. In a strong mission statement, the 41-year-old would pen a strong message on what it truly means to be Mamba.

“Resilience: Believing in yourself and having a positive outlook, no matter how big of a challenge you face. Bet On Yourself. That’s Mamba.” Alongside was a video that most fans of Bean would be familiar with.

A girl with a broken right arm attempting free throws using just her left hand would seem rather inconspicuous. However, as Kobe fans know, that moment would give birth to the legend of the Los Angeles Lakers superstar. Thank you, Charlotte Hornets, for somehow passing up on that work ethic.

During his early days in LA, the 5x NBA Champion would break his right arm. However, rather than slowing him down, Bean was the first in the gym the next day. Wearing pajamas and a cast, the 2008 NBA MVP was going through shooting drills with just one hand.

Resilience. The best way to describe that feat. But, it is also a word that would come to define the entirety of the 2x scoring champion’s NBA career. Looking at the reel and the accompanying message, stars from around the NBA world could only respond with flaming emojis.

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Names like Chris Paul, Jamal Crawford, Caron Butler, and Sabrina Ianoescu would all enter the comments section to spread the message. With the Nike-Vanessa bond growing stronger by the day, it brings to light a rather remarkable new campaign.

The “That’s Mamba” Kobe Bryant Campaign

Throughout NYC, billboards of the “That’s Mamba” campaign have been making the rounds. The first tease came in the form of another iconic Kobe image, this time at the 2008 Olympics. During the Redeem Team’s domination, Kobe would silence the crowd with a finger to his lips, the same image becoming Nike’s marketing campaign.

As it turns out, the entire marketing campaign seems to be in line for one iconic shoe release. While the relaunch of the Kobe Bryant line has already given life to some old classics, with NBA legends reaping the benefits, the next launch promises to be the best. With a dedicated marketing strategy, the “Black Mamba” Nike Kobe 4 Proto could end up as the biggest release from the line.

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The NBA world, as it turns out, is ready.

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