Shaquille O’Neal is making basketball accessible to everyone. The Los Angeles Lakers legend has always shown a strong belief in giving back to the community. Given his difficulties as a child, Shaq shaped himself to be supportive towards people suffering the same setbacks. His upbringing by his parents made him sympathetic towards the less fortunate.

Beyond his various involvements in social activities through NGOs, the former NBA champion started his own basketball-centric sports brand by the name SHAQ. The company came out with a new addition to its product lineup, which is making the NBA community appreciate the 15-time all-star for cost-cutting. Let’s explore what the innovative approach introduced in the market.

Huge appreciation from public for Shaquille O’Neal

The superstar’s company, SHAQ, makes its trades by selling sports equipment. While prices are on the rise, his company is still making sporting gear affordable.

SHAQ’s products are priced at jaw-dropping prices. Their basketballs cost around $10, which is comparatively priced really low as compared to some other options available.

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One fan on Twitter showcased his excitement over this cost-saving product as he posted a photo of SHAQ branded basketball from a retail store. The ball was placed right below a $45 retail ball. The user wrote along the post, “Thank you @SHAQ for making a affordable basketball. They out thier damn mind if they think ima pay 45 dollars for a ball.”

The brand started by the former MVP also offers basketball shoes which are quite popular on the African continent. His backlash with Rebook over a shoe deal was way back when a lady called him a “Motherf**ker” for selling high-end sneakers. 

This inspired him to make playing basketball more affordable, which included turning down a $40,000,000 deal with Reebok. He wanted to convey that the sport holds no barriers against any underprivileged individual who wants to be involved in the sport.

While SHAQ keeps its prices low, how is the company able to reap profits and sustain itself in the heavily competitive world?

SHAQ – A considerate venture

Shaquille O’Neal’s basketball brand, SHAQ, has been making significant strides in making the game of basketball more accessible to enthusiasts and aspiring players alike. The company sells basketball shoes cheaper than any other brand out there.

The brand SHAQ focuses on several key aspects to increase accessibility to the game. One of its main initiatives is the establishment of grassroots basketball programs in underprivileged communities.

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Shaquille O’Neal’s SHAQ brand has been a driving force in making basketball more accessible and inclusive. Through grassroots programs, digital engagement, charitable initiatives, and affordable product offerings, SHAQ’s commitment to the sport goes beyond the court, creating a positive impact on individuals and communities. 

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