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Business is booming. Nearly 13 years on from retirement, Shaquille O’Neal continues to make a name for himself off the court. With his dreams of a Las Vegas team gaining momentum day by day, he is already establishing a foundation in the city. With Big Chicken, the Los Angeles Lakers legend is quickly building a presence within the city.

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If their latest launch is anything to go by, the people are welcoming and accepting Diesel just as whole-heartedly as he is them, and their city. With a 3rd store opening in Nevada, O’Neal’s intentions with the city become clearer by the day.

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The official Instagram of the store put out this message along with images from the store, and the already long queue outside. “CARSON CITY 🔥 Our third #BigChickenShaq location in Nevada is officially open! Join us daily for the tastiest sandwiches, tenders, and shakes in town. 🐔 See you there!”

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The long waiting line of diners is a clear indication of the demand the brand holds. Whether it be the fandom for a legend or the unique blend of flavors that the eatery brings, Big Chicken continues to expand into a major name on the market.

Watch This Story: LeBron James Set To Lose $269K Alongside Other NBA Cup Champs Upon Return From Vegas

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The question, like with any other Shaq venture is the same: What’s next?

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Shaquille O’Neal has bigger dreams in Vegas

Over the years, the 7-footer has made it no secret that he wishes to own an NBA team. While his initial preference was finding a spot in Florida, there is one other market he’s open to exploring. With LeBron James first breathing the idea into existence, the Miami Heat legend was quick to throw his hat in the pool as well.

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Both LBJ and the 2000 NBA MVP have begun their takeover of the city, albeit in different ways. With an expansion team looking more and more likely in the coming years, could we see a reunion of the two icons, this time in a business role?

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The two of them are willing, able, and ready. What’s next?

Read More: Millionaire Shaquille O’Neal Is Ready to Settle for Less Only to Own $1.85-Billion Rich NBA Franchise

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Priyanshu

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Priyanshu is an NBA beat Writer at EssentiallySports, with a healthy command over the technical aspects of the sport. Priyanshu has creatively covered the often entertaining interactions between legends Shaquille O’Neal and Charles Barkley along with in-depth analysis of the games. He was at the forefront of the 2023 Naismith Memorial Basketball Hall of Fame ceremony, covering each and every aspect of the historic night in Springfield, Massachusetts. Furthermore, his article on Shaq and the UFC garnered close to a million pageviews. Moving away from the world of sports, Priyanshu is also an avid gamer, who can display other-worldly skills on NBA 2K.

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Pragya Vashisth

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