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MCDONOUGH, GEORGIA – APRIL 07: Shaquille O’Neal speaks during Pepsi Stronger Together and CTG Foundation Atlanta Law Enforcement Press Conference on April 07, 2021 in McDonough, Georgia. (Photo by Paras Griffin/Getty Images for Pepsi Stronger Together)

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MCDONOUGH, GEORGIA – APRIL 07: Shaquille O’Neal speaks during Pepsi Stronger Together and CTG Foundation Atlanta Law Enforcement Press Conference on April 07, 2021 in McDonough, Georgia. (Photo by Paras Griffin/Getty Images for Pepsi Stronger Together)
Business is booming. Nearly 13 years on from retirement, Shaquille O’Neal continues to make a name for himself off the court. With his dreams of a Las Vegas team gaining momentum day by day, he is already establishing a foundation in the city. With Big Chicken, the Los Angeles Lakers legend is quickly building a presence within the city.
If their latest launch is anything to go by, the people are welcoming and accepting Diesel just as whole-heartedly as he is them, and their city. With a 3rd store opening in Nevada, O’Neal’s intentions with the city become clearer by the day.
The official Instagram of the store put out this message along with images from the store, and the already long queue outside. “CARSON CITY 🔥 Our third #BigChickenShaq location in Nevada is officially open! Join us daily for the tastiest sandwiches, tenders, and shakes in town. 🐔 See you there!”
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The long waiting line of diners is a clear indication of the demand the brand holds. Whether it be the fandom for a legend or the unique blend of flavors that the eatery brings, Big Chicken continues to expand into a major name on the market.
Watch This Story: LeBron James Set To Lose $269K Alongside Other NBA Cup Champs Upon Return From Vegas
The question, like with any other Shaq venture is the same: What’s next?
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Shaquille O’Neal has bigger dreams in Vegas
Over the years, the 7-footer has made it no secret that he wishes to own an NBA team. While his initial preference was finding a spot in Florida, there is one other market he’s open to exploring. With LeBron James first breathing the idea into existence, the Miami Heat legend was quick to throw his hat in the pool as well.

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NEW YORK, NEW YORK – MAY 22: Shaquille O’Neal attends the 44th Annual Sports Emmy Awards at Frederick P. Rose Hall, Jazz at Lincoln Center on May 22, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
Both LBJ and the 2000 NBA MVP have begun their takeover of the city, albeit in different ways. With an expansion team looking more and more likely in the coming years, could we see a reunion of the two icons, this time in a business role?
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The two of them are willing, able, and ready. What’s next?
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