Former Golden State Warriors and now Brooklyn Nets star, Kevin Durant always finds a way on Twitter. He recently replied to a tweet that mentioned reasons for declining NBA viewership lately.

Reportedly, the viewership of NBA league has taken a major dip in numbers since 2012. It further drops more and more with the quality of content as well. Taking this season’s example, the bubble games saw one of the lowest despite some exciting matchups.

NBA commissioner, Adam Silver also accepted this fact in an interview with Sports Illustrated. Well, many have tried to decipher reasons behind the low viewership of such a huge league in America. Kevin Durant was seen adding his inputs on Twitter.

Nets’ star Kevin Durant is back at business on Twitter

A tweet tagged Durant that read, “I contend, part of the reason of NBA’s rating woes are sportswriters who are more invested in the drama and the personalities than the game. Right, @KDTrey5?“

Durant tweeted in response to this saying, “This may be a reason and also the obsession over stats and analytics…” Yes, numbers and statistics do drain out the essence of the sport. Over the years, the pattern of statistical analysis has taken over a separate fan base.

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Are viewers really getting attracted to the ‘drama’ in the league or is it something else?

A befitting opinion was placed after this by the same account. “I don’t think analytics by itself matter that much to the casual audience. However, ‘the takes’ coming out from these numbers do. Aggregated IG posts, player rankings, etc contribute to the highlight culture, which lowers the value of the 48 min game.”

The Orlando Bubble concept did turn out better than expected. It is the most they could do for the league but definitely doesn’t suffice for the absence of fans. Microsoft Teams is helping a bit to get the virtual fans on board, but let’s see if next season would be different.